WI

Wisconsin

FIPS 55 · Pop. 5,914,872
7 Sources Jun 05, 2026
5,914,872 ▲
Population
334,922,499 U.S.
$77,485 ▲
Median Income
$80,734 national
$453.3B
GDP
3.0%
Unemployment
5.2% national
Data / United States / Wisconsin
County Map Demographics Economy Industry Concentration Housing Workforce Counties AI Insights

County Map

Click a county to view its economic profile

Demographics & Population

Census Bureau American Community Survey 2024 · 5-Year Estimates

Household Income

Source: U.S. Census Bureau · American Community Survey 2024 5-Year Estimates
Median Household
$77,485
Per Capita
$43,373
Mean Household
$101,466
Poverty Rate
10.6%

Age & Race / Ethnicity

Source: Census Bureau ACS 2024 · Tables B01001, B02001, B03003 · Median Age: 40
65+: 18.5% (1,096,043 residents) 55-64: 13.8% (815,921 residents) 35-54: 24.4% (1,445,370 residents) 18-34: 21.9% (1,292,992 residents) Under 18: 21.4% (1,264,546 residents) 40 Median Age
Cohorts
Under 18 · 21.4%
18-34 · 21.9%
35-54 · 24.4%
55-64 · 13.8%
65+ · 18.5%
Race & Ethnicity
White80.1%
Black or African American6.1%
Asian3.0%
Hispanic or Latino(any race)8.0%
Hispanic or Latino is an ethnic category and overlaps with the race categories above.

Educational Attainment

Source: Census Bureau ACS 2024 · Table B15003 · Population 25+
93.6%
High School+
National: 89.6%
▲ +4.0 pts
33.4%
Bachelor's+
National: 35.7%
▼ 2.3 pts
11.4%
Graduate+
National: 14.1%
▼ 2.7 pts

Employment Overview

Source: U.S. Census Bureau · American Community Survey 2024 5-Year Estimates
5,914,872
Population
3,136,600
Labor Force
Employed
3,031,042
Unemployment Rate BLS LAUS 2024 annual
3.0%
Mean Commute 4 min below national avg
22.2 min
Work From Home vs 15.1% national
13.1%
Wisconsin's median household income sits 4% below the national median. At 10.6%, its poverty rate runs 1.9 pts below the ~12.5% national level, relevant for federal funding eligibility narratives. Bachelor's-or-higher attainment of 33.4% trails the national average of 35.7%.
Source: U.S. Census Bureau American Community Survey 2024 5-Year Estimates (released December 2025). Figures reflect the most recent Census release, older news reports may cite prior vintages.
Key Takeaways
Auto-generated from benchmark deltas. Bullets only appear when the comparison is meaningful.

Economy & Industry

Bureau of Labor Statistics QCEW · Bureau of Economic Analysis

$453.3B
Gross Domestic Product · 2024
Source: Bureau of Economic Analysis · SAGDP1 Regional GDP
$67,755
Per Capita Income

Top Industries by Employment

Source: Bureau of Labor Statistics · Quarterly Census of Employment & Wages 2025 Annual
IndustryEmployment% of Top SectorsAvg Wage
1Manufacturing		 458,249 22.3%
$75,131
2Health Care and Social Assistance		 429,604 20.9%
$64,511
3Retail Trade		 294,024 14.3%
$36,798
4Accommodation and Food Services		 241,423 11.7%
$22,739
5Administrative and Support and Waste Management		 133,758 6.5%
$48,172
6Professional, Scientific, and Technical Services		 131,446 6.4%
$103,062
7Wholesale Trade		 130,875 6.4%
$93,287
8Finance and Insurance		 126,920 6.2%
$109,903
9Management of Companies and Enterprises		 63,860 3.1%
$130,562
10Arts, Entertainment, and Recreation		 48,912 2.4%
$42,052
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Key Takeaways
Generated from BLS QCEW + BEA Regional GDP.

Industry Concentration

Location Quotient measures regional specialization vs. national average. LQ > 1.0 = concentrated.

Concentrated Industries
Source: BLS QCEW · 3-digit NAICS sub-sector · Location Quotient vs. national employment share
Same source as the Top Industries table above, sub-sector view surfaces specialization the supersector view masks.
Paper Manufacturing
4.02x
26,686
Animal Production and Aquaculture
3.49x
17,817
Printing and Related Support Activities
3.37x
21,922
Machinery Manufacturing
3.09x
63,537
Electrical Equipment, Appliance Manufacturing
2.74x
22,398
Fabricated Metal Product Manufacturing
2.66x
71,678
Food Manufacturing
2.44x
82,011
Plastics and Rubber Products Manufacturing
2.44x
32,307
Leather and Allied Product Manufacturing
2.21x
992
Wood Product Manufacturing
2.10x
15,963

Attraction Opportunities - Below-Average Industries

LQ < 0.5, below-average employment, potential attraction targets. Source: BLS QCEW · 3-digit NAICS sub-sector
0.16x
Air Transportation
1,751 employed
0.22x
Pipeline Transportation
232 employed
0.24x
Petroleum and Coal Products Manufacturing
497 employed
0.38x
Apparel Manufacturing
572 employed
0.44x
Motion Picture and Sound Recording Industries
2,993 employed
0.46x
Support Activities for Transportation
7,070 employed
Key Takeaways
Generated from BLS QCEW sub-sector Location Quotients.
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Industry Employment Composition
Wisconsin's Top Sectors by Workforce Share
Each rectangle's area is proportional to that sector's share of the top private supersectors. Hover for exact employment.
Source: Bureau of Labor Statistics QCEW 2025 Annual · Private sector, NAICS supersectors

Housing & Affordability

Census ACS

Housing Overview

Source: Census Bureau ACS 2024 5-Year Estimates · Tables B25001, B25077, B25064
$266,500
Median Home Value
$1,087
Rent/Mo
67.8%
Owner-Occ
10.8%
Vacancy
3.4x
Home Value to Income Ratio
vs. ~4.1x national average
Key Takeaways
Generated from Census ACS housing tables.

Workforce Pipeline

Labor force readiness, commuting, and workforce composition

Labor Market Overview

Source: Census ACS 2024 · Tables B01001, B23025, B08303, B08301
3,554,283
Working Age (18-64)
Labor force participation rate: 88.2% of working-age population (18-64) 88% Participation
Mean Commute
22.2 min
Work From Home
13.1%

Education & Talent Pipeline

Source: Census ACS 2024 · Table B15003 · College Scorecard
Bachelor's+
33.4%
HS Diploma+
93.6%
Top Institutions
Degrees, certificates, and other credentials awarded last academic year (College Scorecard).
University of Wisconsin-Madison 17,447/yr
University of Wisconsin-Milwaukee 5,987/yr
Marquette University 3,757/yr
Fox Valley Technical College 3,648/yr
Madison Area Technical College 3,280/yr
University of Wisconsin-Whitewater 3,231/yr

Aging Workforce

Source: Census Bureau ACS · Derived from age & employment tables
23.0%
55+ of working-age population (18-64)
Elevated retirement risk, above the 20% threshold. Succession planning recommended.

Workforce by Occupation

Source: Census ACS 2024 · Table C24010 · Civilian employed population 16+
Management / Professional
40.2%
Service
15.1%
Sales & Office
18.8%
Construction / Maint.
8.6%
Production / Transport
17.3%
Bars scaled 2× for visual differentiation; percentage labels show actual share of 3,031,042 employed workers.
Key Takeaways
Generated from ACS workforce data.

County Profiles

72 counties in Wisconsin

Adams County FIPS 55001 Ashland County FIPS 55003 Barron County FIPS 55005 Bayfield County FIPS 55007 Brown County FIPS 55009 Buffalo County FIPS 55011 Burnett County FIPS 55013 Calumet County FIPS 55015 Chippewa County FIPS 55017 Clark County FIPS 55019 Columbia County FIPS 55021 Crawford County FIPS 55023 Dane County FIPS 55025 Dodge County FIPS 55027 Door County FIPS 55029 Douglas County FIPS 55031 Dunn County FIPS 55033 Eau Claire County FIPS 55035 Florence County FIPS 55037 Fond du Lac County FIPS 55039 Forest County FIPS 55041 Grant County FIPS 55043 Green County FIPS 55045 Green Lake County FIPS 55047 Iowa County FIPS 55049 Iron County FIPS 55051 Jackson County FIPS 55053 Jefferson County FIPS 55055 Juneau County FIPS 55057 Kenosha County FIPS 55059 Kewaunee County FIPS 55061 La Crosse County FIPS 55063 Lafayette County FIPS 55065 Langlade County FIPS 55067 Lincoln County FIPS 55069 Manitowoc County FIPS 55071 Marathon County FIPS 55073 Marinette County FIPS 55075 Marquette County FIPS 55077 Menominee County FIPS 55078 Milwaukee County FIPS 55079 Monroe County FIPS 55081 Oconto County FIPS 55083 Oneida County FIPS 55085 Outagamie County FIPS 55087 Ozaukee County FIPS 55089 Pepin County FIPS 55091 Pierce County FIPS 55093 Polk County FIPS 55095 Portage County FIPS 55097 Price County FIPS 55099 Racine County FIPS 55101 Richland County FIPS 55103 Rock County FIPS 55105 Rusk County FIPS 55107 Sauk County FIPS 55111 Sawyer County FIPS 55113 Shawano County FIPS 55115 Sheboygan County FIPS 55117 St. Croix County FIPS 55109 Taylor County FIPS 55119 Trempealeau County FIPS 55121 Vernon County FIPS 55123 Vilas County FIPS 55125 Walworth County FIPS 55127 Washburn County FIPS 55129 Washington County FIPS 55131 Waukesha County FIPS 55133 Waupaca County FIPS 55135 Waushara County FIPS 55137 Winnebago County FIPS 55139 Wood County FIPS 55141

AI-Powered Insights

Machine learning analysis across 20+ federal data sources

Sample AI Insight - a preview of the kind of synthesis EP produces for paying customers

Wisconsin shows meaningful potential for paper manufacturing attraction, with a 4.02x concentration and 26,686 jobs in this sub-sector. Near-term succession risk is elevated, with 23.0% of the working-age population within 10 years of retirement age.

Cluster depth across paper manufacturing, animal production and aquaculture, and printing and related support activities creates supply-chain attraction leverage, a structural advantage for industrial recruitment.

Industry Shift Analysis

Manufacturing Automation Risk
High
Healthcare Growth Forecast
+4.2% CAGR
Remote Work Migration
67/100

Prospect Match Scores

Advanced Manufacturing
92/100
Life Sciences
84/100
Data Centers
71/100

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Economic
Demographic
Housing
Workforce
Median Income
$77,485
vs $80,734 national
GDP
$453.3B
Unemployment
3.0%
vs 5.2% national
Top Employers by Sector
Manufacturing
458,249
Health Care and Social Assistance
429,604
Retail Trade
294,024
Accommodation and Food Services
241,423
Administrative and Support and Waste Management
133,758
Census ACS, BLS QCEW, BEA, HUD · Auto-updatedPowered by ExecutivePulse
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GDP, income, jobs
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Top Industries
NAICS employment
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Workforce
Education + labor
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Broadband
Coverage + gaps
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Federal Investment
USAspending
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Quality of Life
Housing + commute
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Population
Demographic trends
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Market Access
Drive-time rings
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Climate
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Wages
Sector comparisons
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Data Sources

All data from official federal APIs. Auto-refreshed on publication schedules.

Census ACS 5-Year2024
BLS QCEW2025
BEA Regional GDP2024
Census CBP2024
HUD Fair Market RentsFY2026
FCC Broadband Map2025
USAspending.govFY2026