Live Federal Data

Columbia County, Wisconsin

FIPS 55021 · Madison, WI · Pop. 58,272
7 Sources Mar 15, 2026
$85,351
Median Income
3.1%
Unemployment
$4.3B
GDP
26.0%
Bachelor's+
Data / United States / Wisconsin / Columbia County
Demographics Economy Industry Concentration Housing Workforce AI Insights

Demographics & Population

Census Bureau American Community Survey 2024 · 5-Year Estimates

Household Income

Source: U.S. Census Bureau · American Community Survey 2024 5-Year Estimates
Median Household
$85,351
Per Capita
$42,924
Mean Household
$102,726
Poverty Rate
7.8%
Median Income Comparison
Columbia County$85,351
State Average$67,587
National$75,149

Age Distribution

Source: Census Bureau ACS 2024 · Table B01001 · Median Age: 44
44 Median Age
Under 18 18-34 35-54 55-64 65+

Educational Attainment

Source: Census Bureau ACS 2024 · Table B15003 · Population 25+
94 PERCENT
High School+
Natl: 88.6%
26 PERCENT
Bachelor's+
Natl: 33.7%
8 PERCENT
Graduate+
Natl: 13.1%

Population Overview

Source: U.S. Census Bureau · American Community Survey 2024 5-Year Estimates
58,272
Population
31,493
Labor Force
Employed
30,439
Unemployment Rate
3.1%
Mean Commute
26.0 min
Work From Home
12.5%
Columbia County is home to 58,272 residents with a median household income of $85,351, above the national median. The workforce of 31,493 shows 26.0% with a bachelor's degree or higher.
All figures from U.S. Census Bureau American Community Survey 2024 5-Year Estimates. National/state benchmarks from ACS 2023.

Economy & Industry

Bureau of Labor Statistics QCEW · Bureau of Economic Analysis

$4.3B
Gross Domestic Product · 2024
Source: Bureau of Economic Analysis · CAGDP1 Regional GDP
$75,993
Per Capita Income

Top Industries by Employment

Source: Bureau of Labor Statistics · Quarterly Census of Employment & Wages 2024 Annual
IndustryEmploymentAvg Wage
1Manufacturing
5,178 $69,473
2Retail Trade
2,613 $34,576
3Health Care & Social Assistance
2,455 $52,813
4Accommodation & Food Services
2,002 $20,317
5Construction
1,060 $69,469
6Administrative & Support & Waste Management
836 $47,595
7Transportation & Warehousing
690 $49,896
8Other Services (except Public Admin)
578 $47,586
9Professional, Scientific & Technical Services
526 $56,994
10Arts, Entertainment & Recreation
490 $21,417
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Industry Concentration

Location Quotient measures regional specialization vs. national average. LQ > 1.0 = concentrated.

Concentrated Industries
Source: Census Bureau County Business Patterns · Location Quotient vs. national employment share
Utilities
3.54x
188
Accommodation and food services
3.13x
3,554
Arts, entertainment, and recreation
3.07x
586
Other services (except public administration)
1.70x
764
Health care and social assistance
1.59x
2,764
Construction
1.51x
916

Attraction Opportunities — Below Average Industries

LQ < 0.5 — below-average employment, potential attraction targets. Source: Census Bureau County Business Patterns
0.22x
Information
66 employed
0.26x
Educational services
79 employed
0.37x
Administrative and support and waste management and remediation services
413 employed
0.38x
Management of companies and enterprises
116 employed
Industry Ecosystem
Columbia County's Economic Network
Top industries by employment — node size reflects workforce share
Source: Bureau of Labor Statistics QCEW 2024 Annual · Private sector, NAICS supersectors

Housing & Affordability

Census ACS

Housing Overview

Source: Census Bureau ACS 2024 · Tables B25001, B25077, B25064
$283,200
Median Home Value
$978
Rent/Mo
76.7%
Owner-Occ
10.1%
Vacancy
3.3x
Home Value to Income Ratio

Workforce Pipeline

Labor force readiness, commuting, and workforce composition

Source: Census ACS 2024 · Tables B01001, B23025
34,878
Working Age (18-64)
90% Participation

Commute & Flexibility

Source: Census ACS 2024 · Tables B08303, B08301, B15003
Mean Commute
26.0 min
Work From Home
12.5%
Bachelor's+
26.0%
HS Diploma+
94.0%

Aging Workforce

Source: Census Bureau ACS · Derived from age & employment tables
25.8%
Elevated retirement risk — above the 20% threshold. Succession planning recommended.

AI-Powered Insights

Machine learning analysis across 20+ federal data sources

Industry Shift Analysis

Manufacturing Automation Risk
High
Healthcare Growth Forecast
+4.2% CAGR
Remote Work Migration
67/100

Prospect Match Scores

Advanced Manufacturing
92/100
Life Sciences
84/100
Data Centers
71/100

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Economic
Demographic
Housing
Workforce
Median Income
$85,351
vs $75K national
Population
58,272
Unemployment
3.1%
vs 3.9% national
GDP
$4.3B
Top Employers
Manufacturing
5,178
Retail Trade
2,613
Health Care & Social Assistance
2,455
Accommodation & Food Services
2,002
Construction
1,060
Housing
$283,200
Home Value
$978
Rent
Census ACS, BLS QCEW, BEA, HUD · Auto-updatedPowered by ExecutivePulse
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Data Sources

All data from official federal APIs. Auto-refreshed on publication schedules.

Census ACS 5-Year2024
BLS QCEW2025
BEA Regional GDP2024
Census CBP2024
HUD Fair Market RentsFY2026
FCC Broadband Map2025
USAspending.govFY2026