Live Federal Data

Dane County, Wisconsin

FIPS 55025 · Madison, WI · Pop. 572,674
9 Sources May 19, 2026
$89,975 ▲
Median Income
$80,734 national
2.6% ▲
Unemployment
5.2% national
$62.8B ▲
GDP
55.3% ▲
Bachelor's+
35.7% national
Data / United States / Wisconsin / Dane County
Demographics Economy Industry Concentration Housing Workforce AI Insights

Demographics & Population

Census Bureau American Community Survey 2024 · 5-Year Estimates

Household Income

Source: U.S. Census Bureau · American Community Survey 2024 5-Year Estimates
Median Household
$89,975 ▲
Per Capita
$53,181 ▲
Mean Household
$119,709 ▲
Poverty Rate
10.6% ▼
Median Income Comparison
Dane County$89,975
Wisconsin$77,485
National$80,734

Population Profile

Source: Census Bureau ACS 2024 · Tables B01001, B02001, B03003 · Median Age: 36
65+: 15.1% (86,269 residents) 55-64: 11.0% (62,985 residents) 35-54: 25.1% (143,794 residents) 18-34: 29.1% (166,834 residents) Under 18: 19.7% (112,792 residents) 36 Median Age
Cohorts
Under 18 · 19.7%
18-34 · 29.1%
35-54 · 25.1%
55-64 · 11.0%
65+ · 15.1%
Race & Ethnicity
White77.3%
Black or African American5.2%
Asian6.1%
Hispanic or Latino(any race)7.8%
Hispanic or Latino is an ethnic category and overlaps with the race categories above.

Educational Attainment

Source: Census Bureau ACS 2024 · Table B15003 · Population 25+
96.4%
High School+
National: 89.6%
▲ +6.8 pts
55.3%
Bachelor's+
National: 35.7%
▲ +19.6 pts
22.2%
Graduate+
National: 14.1%
▲ +8.1 pts

Employment Overview

Source: U.S. Census Bureau · American Community Survey 2024 5-Year Estimates
572,674
Population
332,669
Labor Force
Employed
324,319
Unemployment Rate BLS LAUS 2025 annual
2.6% ▲ +0.2 pts YoY
Mean Commute 6 min below national avg
20.6 min
Work From Home vs 15.1% national
20.0%
Key Takeaways
Auto-generated from benchmark deltas. Bullets only appear when the comparison is meaningful.

Economy & Industry

Bureau of Labor Statistics QCEW · Bureau of Economic Analysis

$62.8B ▲
Gross Domestic Product · 2024
Source: Bureau of Economic Analysis · CAGDP1 Regional GDP
$81,203 ▲
Per Capita Income

Top Industries by Employment

Source: Bureau of Labor Statistics · Quarterly Census of Employment & Wages 2024 Annual
IndustryEmploymentShare of Top 10Avg Wage
1Health Care and Social Assistance		 42,450 18.0%
$74,523
2Retail Trade		 29,993 12.7%
$38,610
3Accommodation and Food Services		 28,299 12.0%
$24,526
4Professional, Scientific, and Technical Services		 26,499 11.3%
$104,014
5Manufacturing		 26,318 11.2%
$77,670
6Information		 19,267 8.2%
$142,042
7Construction		 17,752 7.5%
$83,346
8Finance and Insurance		 17,684 7.5%
$116,277
9Administrative and Support and Waste Management		 14,632 6.2%
$49,179
10Wholesale Trade		 12,527 5.3%
$88,397
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Key Takeaways
Generated from BLS QCEW + BEA Regional GDP.
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Industry Concentration

Location Quotient measures regional specialization vs. national average. LQ > 1.0 = concentrated.

Location Quotient Analysis

Concentrated Industries
Source: BLS QCEW · 3-digit NAICS sub-sector · Location Quotient vs. national employment share
Same source as the Top Industries table above, sub-sector view surfaces the specialization the supersector view masks (e.g., Plastics & Rubber Manufacturing inside the Manufacturing supersector).
Publishing Industries and Telecommunications
6.88x
14,364
Electrical Equipment, Appliance Manufacturing
3.38x
3,289
Lessors of Nonfinancial Intangible Assets
2.21x
114
Chemical Manufacturing
2.11x
4,378
Printing and Related Support Activities
1.95x
1,607
Insurance Carriers and Related Activities
1.85x
11,146

Cluster Depth

Source: BLS QCEW · Sub-sectors with LQ ≥ 1.5 indicate genuine cluster concentration
Dominant Cluster
Information Cluster
Coherent grouping of concentrated sub-sectors, signals supply-chain fit for site selectors
14,364
Cluster Employment
6.88x
Peak LQ
Concentrated Sub-Sectors
Publishing Industries and Telecommunications
6.88x 14,364
Electrical Equipment, Appliance Manufacturing
3.38x 3,289
Lessors of Nonfinancial Intangible Assets
2.21x 114
Chemical Manufacturing
2.11x 4,378
Printing and Related Support Activities
1.95x 1,607
Insurance Carriers and Related Activities
1.85x 11,146

Attraction Opportunities

LQ < 0.5 with ≥ 50 employed, realistic diversification targets. Source: BLS QCEW
0.23x
Transportation Equipment Manufacturing
934 employed
0.24x
Textile Product Mills
55 employed
0.27x
Paper Manufacturing
220 employed
0.28x
Wholesale Trade Agents and Brokers
320 employed
0.35x
Support Activities for Transportation
664 employed
0.37x
Wood Product Manufacturing
352 employed
0.40x
Crop Production
502 employed
0.40x
Warehousing and Storage
1,758 employed
Key Takeaways
Generated from BLS QCEW sub-sector Location Quotients.
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Dane County's Top Sectors by Workforce Share
Each rectangle's area is proportional to that sector's share of total private-sector employment across all NAICS supersectors. Hover for exact employment.
Source: Bureau of Labor Statistics QCEW 2024 Annual · Private sector, NAICS supersectors

Housing & Affordability

Census ACS · HUD Fair Market Rents FY2026

Housing Overview

Source: Census Bureau ACS 2024 5-Year Estimates · Tables B25001, B25077, B25064
$394,800 ▲
Median Home Value vs 2019
$1,398 ▲
Rent/Mo
57.1% ▼
Owner-Occ
3.7% ▼
Vacancy
4.4x
Home Value to Income Ratio
vs. ~4.1x national average

HUD Fair Market Rents

Source: HUD · Fair Market Rents FY2026
Studio
$1,268/mo
1 Bedroom
$1,482/mo
2 Bedroom
$1,694/mo
3 Bedroom
$2,236/mo
4 Bedroom
$2,509/mo
30% of monthly median household income (~$2,249/mo) · rents above this line are typically considered cost-burdened.
Key Takeaways
Generated from Census ACS housing tables + HUD Fair Market Rents.

Workforce Pipeline

Labor force readiness, commuting, and workforce composition

Labor Market Overview

Source: Census ACS 2024 · Tables B01001, B23025, B08303, B08301
373,613 ▲
Working Age (18-64) vs 2019
Mean Commute 6 min below national avg
20.6 min
Work From Home vs 15.1% national
20.0%
Prime-Age Employed (25-54)
88.2%
of prime-age population
Labor force participation rate: 89.0% of working-age population (18-64) 89% Participation
▼ vs 2019

Education & Talent Pipeline

Source: Census ACS 2024 · Table B15003 · College Scorecard
Bachelor's+
55.3% ▲
HS Diploma+
96.4% ▲
Local Institutions
Total credentials awarded
36,732/yr
University of Wisconsin-Madison 17,447/yr
University of Wisconsin-Milwaukee 5,987/yr
Marquette University 3,757/yr
Madison Area Technical College 3,280/yr
University of Wisconsin-Whitewater 3,231/yr
University of Wisconsin-Eau Claire 3,030/yr

Aging Workforce

Source: Census Bureau ACS · Derived from age & employment tables
16.9%
55+ of working-age population (18-64)

Workforce by Occupation

Source: Census ACS 2024 · Table C24010 · Civilian employed population 16+
Management / Professional
56.1%
Service
13.0%
Sales & Office
16.8%
Construction / Maint.
5.1%
Production / Transport
9.0%
Bars scaled 2× for visual differentiation; percentage labels show actual share of 324,319 employed workers.
Key Takeaways
Generated from ACS workforce data and College Scorecard.

AI-Powered Insights

Machine learning analysis across 20+ federal data sources

Sample AI Insight
- a preview of the kind of synthesis EP produces for paying customers

Dane County shows strong potential for publishing industries and telecommunications attraction, with a 6.88x concentration and 14,364 jobs in this sub-sector, it ranks in the top decile nationally.

The interconnected base across publishing industries and telecommunications, electrical equipment, appliance manufacturing, and lessors of nonfinancial intangible assets creates supply-chain attraction leverage rather than single-employer risk, a structural advantage for industrial recruitment.

Industry Shift Analysis

Manufacturing Automation Risk
High
Healthcare Growth Forecast
+4.2% CAGR
Remote Work Migration
67/100

Prospect Match Scores

Advanced Manufacturing
92/100
Life Sciences
84/100
Data Centers
71/100

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Economic
Demographic
Housing
Workforce
Median Income
$89,975
vs $80,734 national
GDP
$62.8B
2024
Unemployment
2.6%
vs 5.2% national
Top Employers by Sector
Health Care and Social Assistance
42,450
Retail Trade
29,993
Accommodation and Food Services
28,299
Professional, Scientific, and Technical Services
26,499
Manufacturing
26,318
Census ACS, BLS QCEW, BEA, HUD · Auto-updatedPowered by ExecutivePulse
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Quality of Life
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Data Sources

All data from official federal APIs. Auto-refreshed on publication schedules.

Census ACS 5-Year2024
BLS QCEW2024 annual
BLS LAUS (via FRED)2025 annual
BEA Regional GDP2024
Census CBP2023
HUD Fair Market RentsFY2026
FCC Broadband Map2025
USAspending.govFY2026
College ScorecardAY 2022-23