Brown County, Wisconsin

• Income gap: Households earn meaningfully less than the national median, which directly affects retail demand, housing absorption, and tax base.
• Talent gap: Bachelor's-or-higher attainment trails the national average by 2.2 pts, relevant for advanced-services attraction strategy.

• Largest sector: Manufacturing employs 28,647 workers (23.4% of the top displayed sectors), at an average wage of $68,216.
• Economic scale: Regional GDP of $25.7B (2024) with per-capita income of $68,296.
• Wage stratification: Finance and Insurance averages $92,614 while Accommodation and Food Services averages $21,908, a 4.2x spread in the same local economy, with implications for workforce development and talent strategy.

• Top specialization: Paper Manufacturing concentrates at 14.43x the national norm, top-decile concentration, the kind of signature sector that defines a region's economic identity to site selectors.
• Cluster depth: 10 sub-sectors register LQ ≥ 1.5, suggesting an interconnected industrial base rather than reliance on a single employer or sector.
• Attraction whitespace: 8 sub-sectors register LQ < 0.5, candidates for diversification or recruitment depending on labor-market fit.

• In line with national: Home value to income ratio of 3.3x sits near the ~4.1x national average; affordability is neither a clear advantage nor a recruitment friction.
• Broadly affordable rents: All 5 HUD Fair Market Rent bedroom tiers sit below the 30%-of-median-income affordability threshold (~$1,991/mo), a clear cost-of-living advantage for workforce attraction.

• Strong participation: 89.3% labor force participation among working-age residents indicates an engaged, available workforce.
• Short commutes: 19.6-minute mean commute is a quality-of-life and labor-access advantage worth surfacing for site selectors.
• Talent pipeline: 6 local institutions feed the workforce; the top three combined produce 27,191 annual credentials.

Brown County shows strong potential for paper manufacturing attraction, with a 14.43x concentration and 5,206 jobs in this sub-sector, it ranks in the top decile nationally.

The interconnected base across paper manufacturing, printing and related support activities, and furniture and related product manufacturing creates supply-chain attraction leverage rather than single-employer risk, a structural advantage for industrial recruitment.

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