Douglas County, Wisconsin

• Income gap: Households earn meaningfully less than the national median, which directly affects retail demand, housing absorption, and tax base.
• Talent gap: Bachelor's-or-higher attainment trails the national average by 7.3 pts, relevant for advanced-services attraction strategy.
• Aging population: Median age of 43 is materially above the U.S. norm; succession planning and senior-services demand are real factors.

• Largest sector: Accommodation and Food Services employs 2,186 workers (18.3% of the top displayed sectors), at an average wage of $18,918.
• Economic scale: Regional GDP of $2.4B (2024) with per-capita income of $55,321.
• Wage stratification: Construction averages $82,431 while Accommodation and Food Services averages $18,918, a 4.4x spread in the same local economy, with implications for workforce development and talent strategy.

• Top specialization: Truck Transportation concentrates at 5.67x the national norm, top-decile concentration, the kind of signature sector that defines a region's economic identity to site selectors.
• Cluster depth: 9 sub-sectors register LQ ≥ 1.5, suggesting an interconnected industrial base rather than reliance on a single employer or sector.
• Attraction whitespace: 5 sub-sectors register LQ < 0.5, candidates for diversification or recruitment depending on labor-market fit.

• Affordable market: Home value to income ratio of 2.7x is well below the ~4.1x national average; supports talent attraction and family settlement narratives.
• High home ownership: 71.9% owner-occupied; rental supply may be tight for incoming workers.
• Elevated vacancy: 17.2% vacancy rate; potential opportunity for redevelopment or repositioning.
• Affordable rent tiers: 4 of 5 HUD Fair Market Rent bedroom tiers sit below the 30%-of-median-income affordability threshold (~$1,877/mo).

• Succession risk is real: 24.6% of working-age residents are 55-64. Plan for retirements over the next decade and pair attraction strategy with talent retention.
• Strong participation: 86.0% labor force participation among working-age residents indicates an engaged, available workforce.
• Talent pipeline: 6 local institutions feed the workforce; the top three combined produce 27,191 annual credentials.

Douglas County shows strong potential for truck transportation attraction, with a 5.67x concentration and 886 jobs in this sub-sector, it ranks in the top decile nationally. Near-term succession risk is elevated, with 24.6% of the working-age population within 10 years of retirement age.

The interconnected base across truck transportation, gasoline stations and fuel dealers, and miscellaneous manufacturing creates supply-chain attraction leverage rather than single-employer risk, a structural advantage for industrial recruitment.

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