Live Federal Data

Portage County, Wisconsin

FIPS 55097 · Stevens Point-Plover, WI · Pop. 70,832
9 Sources May 19, 2026
$76,070 ▲
Median Income
$80,734 national
3.1% ▲
Unemployment
5.2% national
39,237
Labor Force
34.0% ▲
Bachelor's+
35.7% national
Data / United States / Wisconsin / Portage County
Demographics Economy Industry Concentration Housing Workforce AI Insights

Demographics & Population

Census Bureau American Community Survey 2024 · 5-Year Estimates

Household Income

Source: U.S. Census Bureau · American Community Survey 2024 5-Year Estimates
Median Household
$76,070 ▲
Per Capita
$40,191 ▲
Mean Household
$94,142 ▲
Poverty Rate
10.1% ▼
Median Income Comparison
Portage County$76,070
Wisconsin$77,485
National$80,734

Population Profile

Source: Census Bureau ACS 2024 · Tables B01001, B02001, B03003 · Median Age: 38
65+: 18.3% (12,990 residents) 55-64: 13.1% (9,272 residents) 35-54: 22.3% (15,776 residents) 18-34: 27.5% (19,500 residents) Under 18: 18.8% (13,294 residents) 38 Median Age
Cohorts
Under 18 · 18.8%
18-34 · 27.5%
35-54 · 22.3%
55-64 · 13.1%
65+ · 18.3%
Race & Ethnicity
White90.0%
Black or African American0.8%
Asian2.9%
Hispanic or Latino(any race)4.2%
Hispanic or Latino is an ethnic category and overlaps with the race categories above.

Educational Attainment

Source: Census Bureau ACS 2024 · Table B15003 · Population 25+
94.5%
High School+
National: 89.6%
▲ +4.9 pts
34.0%
Bachelor's+
National: 35.7%
▼ 1.7 pts
10.0%
Graduate+
National: 14.1%
▼ 4.1 pts

Employment Overview

Source: U.S. Census Bureau · American Community Survey 2024 5-Year Estimates
70,832
Population
39,237
Labor Force
Employed
37,937
Unemployment Rate BLS LAUS 2025 annual
3.1% ▲ +0.1 pts YoY
Mean Commute 7 min below national avg
19.5 min
Work From Home vs 15.1% national
12.6%
Key Takeaways
Auto-generated from benchmark deltas. Bullets only appear when the comparison is meaningful.

Economy & Industry

Bureau of Labor Statistics QCEW · Bureau of Economic Analysis

Top Industries by Employment

Source: Bureau of Labor Statistics · Quarterly Census of Employment & Wages 2024 Annual
IndustryEmploymentShare of Top 10Avg Wage
1Manufacturing		 4,798 18.4%
$59,044
2Finance and Insurance		 4,122 15.8%
$98,872
3Retail Trade		 4,039 15.5%
$31,859
4Health Care and Social Assistance		 3,238 12.4%
$60,062
5Accommodation and Food Services		 3,134 12.0%
$18,821
6Transportation and Warehousing		 1,849 7.1%
$57,530
7Professional, Scientific, and Technical Services		 1,338 5.1%
$86,498
8Construction		 1,251 4.8%
$67,160
9Other Services (except Public Administration)		 1,245 4.8%
$37,001
10Wholesale Trade		 1,029 4.0%
$83,483
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Key Takeaways
Generated from BLS QCEW.
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Industry Concentration

Location Quotient measures regional specialization vs. national average. LQ > 1.0 = concentrated.

Location Quotient Analysis

Concentrated Industries
Source: BLS QCEW · 3-digit NAICS sub-sector · Location Quotient vs. national employment share
Same source as the Top Industries table above, sub-sector view surfaces the specialization the supersector view masks (e.g., Plastics & Rubber Manufacturing inside the Manufacturing supersector).
Paper Manufacturing
7.00x
529
Insurance Carriers and Related Activities
6.24x
3,453
Printing and Related Support Activities
4.45x
338
Food Manufacturing
4.41x
1,663
Crop Production
3.98x
460
Beverage and Tobacco Product Manufacturing
2.72x
194
Animal Production and Aquaculture
2.35x
134
Truck Transportation
2.19x
706
Wood Product Manufacturing
2.09x
184
Religious, Grantmaking, Civic, Professional Orgs
2.07x
633

Cluster Depth

Source: BLS QCEW · Sub-sectors with LQ ≥ 1.5 indicate genuine cluster concentration
Dominant Cluster
Finance & Insurance Cluster
Coherent grouping of concentrated sub-sectors, signals supply-chain fit for site selectors
3,453
Cluster Employment
6.24x
Peak LQ
Concentrated Sub-Sectors
Paper Manufacturing
7.00x 529
Insurance Carriers and Related Activities
6.24x 3,453
Printing and Related Support Activities
4.45x 338
Food Manufacturing
4.41x 1,663
Crop Production
3.98x 460
Beverage and Tobacco Product Manufacturing
2.72x 194
Animal Production and Aquaculture
2.35x 134
Truck Transportation
2.19x 706
Wood Product Manufacturing
2.09x 184
Religious, Grantmaking, Civic, Professional Orgs
2.07x 633

Attraction Opportunities

LQ < 0.5 with ≥ 50 employed, realistic diversification targets. Source: BLS QCEW
0.13x
Educational Services
88 employed
0.28x
Publishing Industries and Telecommunications
54 employed
0.37x
Real Estate
144 employed
0.41x
Securities, Commodity Contracts, Investments
95 employed
0.43x
Management of Companies and Enterprises
242 employed
0.44x
Administrative and Support Services
811 employed
0.48x
Telecommunications
64 employed
Key Takeaways
Generated from BLS QCEW sub-sector Location Quotients.
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Portage County's Top Sectors by Workforce Share
Each rectangle's area is proportional to that sector's share of total private-sector employment across all NAICS supersectors. Hover for exact employment.
Source: Bureau of Labor Statistics QCEW 2024 Annual · Private sector, NAICS supersectors

Housing & Affordability

Census ACS · HUD Fair Market Rents FY2026

Housing Overview

Source: Census Bureau ACS 2024 5-Year Estimates · Tables B25001, B25077, B25064
$243,100 ▲
Median Home Value vs 2019
$940 ▲
Rent/Mo
69.7% ▲
Owner-Occ
6.5% ▼
Vacancy
3.2x
Home Value to Income Ratio
vs. ~4.1x national average

HUD Fair Market Rents

Source: HUD · Fair Market Rents FY2026
Studio
$715/mo
1 Bedroom
$794/mo
2 Bedroom
$1,037/mo
3 Bedroom
$1,243/mo
4 Bedroom
$1,373/mo
30% of monthly median household income (~$1,902/mo) · rents above this line are typically considered cost-burdened.
Key Takeaways
Generated from Census ACS housing tables + HUD Fair Market Rents.

Workforce Pipeline

Labor force readiness, commuting, and workforce composition

Labor Market Overview

Source: Census ACS 2024 · Tables B01001, B23025, B08303, B08301
44,548 ▼
Working Age (18-64) vs 2019
Mean Commute 7 min below national avg
19.5 min
Work From Home vs 15.1% national
12.6%
Prime-Age Employed (25-54)
87.0%
of prime-age population
Labor force participation rate: 88.1% of working-age population (18-64) 88% Participation
▲ vs 2019

Education & Talent Pipeline

Source: Census ACS 2024 · Table B15003 · College Scorecard
Bachelor's+
34.0% ▲
HS Diploma+
94.5% ▲
Local Institutions
Total credentials awarded
36,732/yr
University of Wisconsin-Madison 17,447/yr
University of Wisconsin-Milwaukee 5,987/yr
Marquette University 3,757/yr
Madison Area Technical College 3,280/yr
University of Wisconsin-Whitewater 3,231/yr
University of Wisconsin-Eau Claire 3,030/yr

Aging Workforce

Source: Census Bureau ACS · Derived from age & employment tables
20.8%
55+ of working-age population (18-64)
Elevated retirement risk, above the 20% threshold. Succession planning recommended.

Workforce by Occupation

Source: Census ACS 2024 · Table C24010 · Civilian employed population 16+
Management / Professional
37.9%
Service
17.1%
Sales & Office
18.7%
Construction / Maint.
9.3%
Production / Transport
17.0%
Bars scaled 2× for visual differentiation; percentage labels show actual share of 37,937 employed workers.
Key Takeaways
Generated from ACS workforce data and College Scorecard.

AI-Powered Insights

Machine learning analysis across 20+ federal data sources

Sample AI Insight
- a preview of the kind of synthesis EP produces for paying customers

Portage County shows strong potential for paper manufacturing attraction, with a 7.00x concentration and 529 jobs in this sub-sector, it ranks in the top decile nationally.

The interconnected base across paper manufacturing, insurance carriers and related activities, and printing and related support activities creates supply-chain attraction leverage rather than single-employer risk, a structural advantage for industrial recruitment.

Industry Shift Analysis

Manufacturing Automation Risk
High
Healthcare Growth Forecast
+4.2% CAGR
Remote Work Migration
67/100

Prospect Match Scores

Advanced Manufacturing
92/100
Life Sciences
84/100
Data Centers
71/100

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Economic
Demographic
Housing
Workforce
Median Income
$76,070
vs $80,734 national
Labor Force
39,237
Unemployment
3.1%
vs 5.2% national
Top Employers by Sector
Manufacturing
4,798
Finance and Insurance
4,122
Retail Trade
4,039
Health Care and Social Assistance
3,238
Accommodation and Food Services
3,134
Census ACS, BLS QCEW, BEA, HUD · Auto-updatedPowered by ExecutivePulse
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Data Sources

All data from official federal APIs. Auto-refreshed on publication schedules.

Census ACS 5-Year2024
BLS QCEW2024 annual
BLS LAUS (via FRED)2025 annual
BEA Regional GDP2024
Census CBP2023
HUD Fair Market RentsFY2026
FCC Broadband Map2025
USAspending.govFY2026
College ScorecardAY 2022-23