MO

Missouri

FIPS 29 · Pop. 6,191,814
7 Sources Jun 05, 2026
6,191,814 ▲
Population
334,922,499 U.S.
$70,702 ▲
Median Income
$80,734 national
$448.7B
GDP
3.7%
Unemployment
5.2% national
Data / United States / Missouri
County Map Demographics Economy Industry Concentration Housing Workforce Counties AI Insights

County Map

Click a county to view its economic profile

Demographics & Population

Census Bureau American Community Survey 2024 · 5-Year Estimates

Household Income

Source: U.S. Census Bureau · American Community Survey 2024 5-Year Estimates
Median Household
$70,702
Per Capita
$39,695
Mean Household
$96,247
Poverty Rate ⓘ
12.6%

Age & Race / Ethnicity

Source: Census Bureau ACS 2024 · Tables B01001, B02001, B03003 · Median Age: 39
65+: 17.9% (1,107,743 residents) 55-64: 13.0% (805,833 residents) 35-54: 24.5% (1,514,293 residents) 18-34: 22.3% (1,381,266 residents) Under 18: 22.3% (1,382,679 residents) 39 Median Age
Cohorts
Under 18 · 22.3%
18-34 · 22.3%
35-54 · 24.5%
55-64 · 13.0%
65+ · 17.9%
Race & Ethnicity
White77.5%
Black or African American11.0%
Asian2.1%
Hispanic or Latino(any race)5.2%
Hispanic or Latino is an ethnic category and overlaps with the race categories above.

Educational Attainment

Source: Census Bureau ACS 2024 · Table B15003 · Population 25+
91.9%
High School+
National: 89.6%
▲ +2.3 pts
32.4%
Bachelor's+
National: 35.7%
▼ 3.3 pts
12.6%
Graduate+
National: 14.1%
▼ 1.5 pts

Employment Overview

Source: U.S. Census Bureau · American Community Survey 2024 5-Year Estimates
6,191,814
Population
3,140,747
Labor Force
Employed
2,995,281
Unemployment Rate BLS LAUS 2024 annual
3.7%
Mean Commute 3 min below national avg
23.5 min
Work From Home vs 15.1% national
13.0%
Missouri's median household income sits 12% below the national median. At 12.6%, its poverty rate runs 0.1 pts above the ~12.5% national level, relevant for federal funding eligibility narratives. Bachelor's-or-higher attainment of 32.4% trails the national average of 35.7%.
Source: U.S. Census Bureau American Community Survey 2024 5-Year Estimates (released December 2025). Figures reflect the most recent Census release, older news reports may cite prior vintages.
Key Takeaways
Auto-generated from benchmark deltas. Bullets only appear when the comparison is meaningful.

Economy & Industry

Bureau of Labor Statistics QCEW · Bureau of Economic Analysis

$448.7B
Gross Domestic Product · 2024
Source: Bureau of Economic Analysis · SAGDP1 Regional GDP
$64,920
Per Capita Income

Top Industries by Employment

Source: Bureau of Labor Statistics · Quarterly Census of Employment & Wages 2025 Annual
IndustryEmployment% of Top SectorsAvg Wage
1Health Care and Social Assistance		 457,869 22.3%
$63,125
2Retail Trade		 304,952 14.8%
$39,490
3Manufacturing		 281,936 13.7%
$77,828
4Accommodation and Food Services		 261,615 12.7%
$27,089
5Professional, Scientific, and Technical Services		 163,104 7.9%
$107,554
6Administrative and Support and Waste Management		 143,324 7.0%
$55,851
7Finance and Insurance		 131,511 6.4%
$108,923
8Wholesale Trade		 125,699 6.1%
$91,155
9Transportation and Warehousing		 107,307 5.2%
$58,777
10Other Services (except Public Administration)		 78,997 3.8%
$49,326
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Key Takeaways
Generated from BLS QCEW + BEA Regional GDP.

Industry Concentration

Location Quotient measures regional specialization vs. national average. LQ > 1.0 = concentrated.

Concentrated Industries
Source: BLS QCEW · 3-digit NAICS sub-sector · Location Quotient vs. national employment share
Same source as the Top Industries table above, sub-sector view surfaces specialization the supersector view masks.
Rail Transportation
8.69x
111
Leather and Allied Product Manufacturing
2.20x
969
Postal Service
2.05x
279
Computing Infrastructure Providers and Data Processing
1.60x
14,428
Gasoline Stations and Fuel Dealers
1.58x
30,869

Attraction Opportunities - Below-Average Industries

LQ < 0.5, below-average employment, potential attraction targets. Source: BLS QCEW · 3-digit NAICS sub-sector
0.04x
Support Activities for Mining
176 employed
0.17x
Textile Mills
259 employed
0.33x
Pipeline Transportation
344 employed
0.34x
Air Transportation
3,622 employed
0.43x
Support Activities for Agriculture and Forestry
3,067 employed
0.45x
Water Transportation
572 employed
Key Takeaways
Generated from BLS QCEW sub-sector Location Quotients.
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Industry Employment Composition
Missouri's Top Sectors by Workforce Share
Each rectangle's area is proportional to that sector's share of the top private supersectors. Hover for exact employment.
Source: Bureau of Labor Statistics QCEW 2025 Annual · Private sector, NAICS supersectors

Housing & Affordability

Census ACS

Housing Overview

Source: Census Bureau ACS 2024 5-Year Estimates · Tables B25001, B25077, B25064
$230,300
Median Home Value
$1,033
Rent/Mo
68.1%
Owner-Occ
11.2%
Vacancy
3.3x
Home Value to Income Ratio
vs. ~4.1x national average
Key Takeaways
Generated from Census ACS housing tables.

Workforce Pipeline

Labor force readiness, commuting, and workforce composition

Labor Market Overview

Source: Census ACS 2024 · Tables B01001, B23025, B08303, B08301
3,701,392
Working Age (18-64)
Labor force participation rate: 84.9% of working-age population (18-64) 85% Participation
Mean Commute
23.5 min
Work From Home
13.0%

Education & Talent Pipeline

Source: Census ACS 2024 · Table B15003 · College Scorecard
Bachelor's+
32.4%
HS Diploma+
91.9%
Top Institutions
Degrees, certificates, and other credentials awarded last academic year (College Scorecard).
University of Missouri-Columbia 9,503/yr
Washington University in St Louis 6,224/yr
Missouri State University-Springfield 5,730/yr
Metropolitan Community College-Kansas City 3,677/yr
University of Missouri-Kansas City 3,445/yr
Saint Louis University 3,396/yr

Aging Workforce

Source: Census Bureau ACS · Derived from age & employment tables
21.8%
55+ of working-age population (18-64)
Elevated retirement risk, above the 20% threshold. Succession planning recommended.

Workforce by Occupation

Source: Census ACS 2024 · Table C24010 · Civilian employed population 16+
Management / Professional
41.0%
Service
15.7%
Sales & Office
20.2%
Construction / Maint.
8.6%
Production / Transport
14.6%
Bars scaled 2× for visual differentiation; percentage labels show actual share of 2,995,281 employed workers.
Key Takeaways
Generated from ACS workforce data.

County Profiles

115 counties in Missouri

Adair County FIPS 29001 Andrew County FIPS 29003 Atchison County FIPS 29005 Audrain County FIPS 29007 Barry County FIPS 29009 Barton County FIPS 29011 Bates County FIPS 29013 Benton County FIPS 29015 Bollinger County FIPS 29017 Boone County FIPS 29019 Buchanan County FIPS 29021 Butler County FIPS 29023 Caldwell County FIPS 29025 Callaway County FIPS 29027 Camden County FIPS 29029 Cape Girardeau County FIPS 29031 Carroll County FIPS 29033 Carter County FIPS 29035 Cass County FIPS 29037 Cedar County FIPS 29039 Chariton County FIPS 29041 Christian County FIPS 29043 Clark County FIPS 29045 Clay County FIPS 29047 Clinton County FIPS 29049 Cole County FIPS 29051 Cooper County FIPS 29053 Crawford County FIPS 29055 Dade County FIPS 29057 Dallas County FIPS 29059 Daviess County FIPS 29061 DeKalb County FIPS 29063 Dent County FIPS 29065 Douglas County FIPS 29067 Dunklin County FIPS 29069 Franklin County FIPS 29071 Gasconade County FIPS 29073 Gentry County FIPS 29075 Greene County FIPS 29077 Grundy County FIPS 29079 Harrison County FIPS 29081 Henry County FIPS 29083 Hickory County FIPS 29085 Holt County FIPS 29087 Howard County FIPS 29089 Howell County FIPS 29091 Iron County FIPS 29093 Jackson County FIPS 29095 Jasper County FIPS 29097 Jefferson County FIPS 29099 Johnson County FIPS 29101 Knox County FIPS 29103 Laclede County FIPS 29105 Lafayette County FIPS 29107 Lawrence County FIPS 29109 Lewis County FIPS 29111 Lincoln County FIPS 29113 Linn County FIPS 29115 Livingston County FIPS 29117 Macon County FIPS 29121 Madison County FIPS 29123 Maries County FIPS 29125 Marion County FIPS 29127 McDonald County FIPS 29119 Mercer County FIPS 29129 Miller County FIPS 29131 Mississippi County FIPS 29133 Moniteau County FIPS 29135 Monroe County FIPS 29137 Montgomery County FIPS 29139 Morgan County FIPS 29141 New Madrid County FIPS 29143 Newton County FIPS 29145 Nodaway County FIPS 29147 Oregon County FIPS 29149 Osage County FIPS 29151 Ozark County FIPS 29153 Pemiscot County FIPS 29155 Perry County FIPS 29157 Pettis County FIPS 29159 Phelps County FIPS 29161 Pike County FIPS 29163 Platte County FIPS 29165 Polk County FIPS 29167 Pulaski County FIPS 29169 Putnam County FIPS 29171 Ralls County FIPS 29173 Randolph County FIPS 29175 Ray County FIPS 29177 Reynolds County FIPS 29179 Ripley County FIPS 29181 Saline County FIPS 29195 Schuyler County FIPS 29197 Scotland County FIPS 29199 Scott County FIPS 29201 Shannon County FIPS 29203 Shelby County FIPS 29205 St. Charles County FIPS 29183 St. Clair County FIPS 29185 St. Francois County FIPS 29187 St. Louis city FIPS 29510 St. Louis County FIPS 29189 Ste. Genevieve County FIPS 29186 Stoddard County FIPS 29207 Stone County FIPS 29209 Sullivan County FIPS 29211 Taney County FIPS 29213 Texas County FIPS 29215 Vernon County FIPS 29217 Warren County FIPS 29219 Washington County FIPS 29221 Wayne County FIPS 29223 Webster County FIPS 29225 Worth County FIPS 29227 Wright County FIPS 29229

AI-Powered Insights

Machine learning analysis across 20+ federal data sources

Sample AI Insight - a preview of the kind of synthesis EP produces for paying customers

Missouri shows strong potential for rail transportation attraction, with a 8.69x concentration and 111 jobs in this sub-sector.

Cluster depth across rail transportation, leather and allied product manufacturing, and postal service creates supply-chain attraction leverage, a structural advantage for industrial recruitment.

Industry Shift Analysis

Manufacturing Automation Risk
High
Healthcare Growth Forecast
+4.2% CAGR
Remote Work Migration
67/100

Prospect Match Scores

Advanced Manufacturing
92/100
Life Sciences
84/100
Data Centers
71/100

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Economic
Demographic
Housing
Workforce
Median Income
$70,702
vs $80,734 national
GDP
$448.7B
Unemployment
3.7%
vs 5.2% national
Top Employers by Sector
Health Care and Social Assistance
457,869
Retail Trade
304,952
Manufacturing
281,936
Accommodation and Food Services
261,615
Professional, Scientific, and Technical Services
163,104
Census ACS, BLS QCEW, BEA, HUD · Auto-updatedPowered by ExecutivePulse
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GDP, income, jobs
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Top Industries
NAICS employment
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Workforce
Education + labor
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Broadband
Coverage + gaps
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Federal Investment
USAspending
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Quality of Life
Housing + commute
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Population
Demographic trends
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Market Access
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Climate
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Wages
Sector comparisons
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Data Sources

All data from official federal APIs. Auto-refreshed on publication schedules.

Census ACS 5-Year2024
BLS QCEW2025
BEA Regional GDP2024
Census CBP2024
HUD Fair Market RentsFY2026
FCC Broadband Map2025
USAspending.govFY2026