Live Federal Data

Roanoke city, Virginia

FIPS 51770 · Roanoke, VA · Pop. 98,355
9 Sources May 19, 2026
$55,378
Median Income
$80,734 national
3.6%
Unemployment
5.2% national
$10.1B
GDP
30.0%
Bachelor's+
35.7% national

Demographics & Population

Census Bureau American Community Survey 2024 · 5-Year Estimates

Household Income

Source: U.S. Census Bureau · American Community Survey 2024 5-Year Estimates
Median Household
$55,378
Per Capita
$36,576
Mean Household
$80,578
Poverty Rate
18.3%
Median Income Comparison
Roanoke city$55,378
Virginia$93,170
National$80,734

Population Profile

Source: Census Bureau ACS 2024 · Tables B01001, B02001, B03003 · Median Age: 38
65+: 17.8% (17,466 residents) 55-64: 12.4% (12,177 residents) 35-54: 24.8% (24,385 residents) 18-34: 22.4% (22,073 residents) Under 18: 22.6% (22,254 residents) 38 Median Age
Cohorts
Under 18 · 22.6%
18-34 · 22.4%
35-54 · 24.8%
55-64 · 12.4%
65+ · 17.8%
Race & Ethnicity
White56.8%
Black or African American27.9%
Asian3.1%
Hispanic or Latino(any race)9.0%
Hispanic or Latino is an ethnic category and overlaps with the race categories above.

Educational Attainment

Source: Census Bureau ACS 2024 · Table B15003 · Population 25+
89.7%
High School+
National: 89.6%
▲ +0.1 pts
30.0%
Bachelor's+
National: 35.7%
▼ 5.7 pts
11.5%
Graduate+
National: 14.1%
▼ 2.6 pts

Employment Overview

Source: U.S. Census Bureau · American Community Survey 2024 5-Year Estimates
98,355
Population
48,625
Labor Force
Employed
45,699
Unemployment Rate BLS LAUS 2025 annual
3.6% ▲ +0.3 pts YoY
Mean Commute 7 min below national avg
19.0 min
Work From Home vs 15.1% national
11.8%
Key Takeaways
Auto-generated from benchmark deltas. Bullets only appear when the comparison is meaningful.

Economy & Industry

Bureau of Labor Statistics QCEW · Bureau of Economic Analysis

$10.1B
Gross Domestic Product · 2024
Source: Bureau of Economic Analysis · CAGDP1 Regional GDP
$59,053
Per Capita Income

Top Industries by Employment

Source: Bureau of Labor Statistics · Quarterly Census of Employment & Wages 2024 Annual
IndustryEmploymentShare of Top 10Avg Wage
1Health Care and Social Assistance
13,746 27.7%
$78,126
2Retail Trade
7,122 14.4%
$36,105
3Accommodation and Food Services
5,715 11.5%
$25,218
4Construction
4,438 8.9%
$73,517
5Manufacturing
4,043 8.1%
$67,833
6Transportation and Warehousing
4,017 8.1%
$53,348
7Management of Companies and Enterprises
3,199 6.4%
$88,695
8Professional, Scientific, and Technical Services
2,793 5.6%
$89,335
9Administrative and Support and Waste Management
2,349 4.7%
$48,686
10Other Services (except Public Administration)
2,206 4.4%
$44,891
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Key Takeaways
Generated from BLS QCEW + BEA Regional GDP.
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EP customers get year-over-year deltas, WARN notices, and SEC filings for every sector tracked above, surfaced as proactive alerts, not after-the-fact news.

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Industry Concentration

Location Quotient measures regional specialization vs. national average. LQ > 1.0 = concentrated.

Location Quotient Analysis

Concentrated Industries
Source: BLS QCEW · 3-digit NAICS sub-sector · Location Quotient vs. national employment share
Same source as the Top Industries table above, sub-sector view surfaces the specialization the supersector view masks (e.g., Plastics & Rubber Manufacturing inside the Manufacturing supersector).
Heavy and Civil Engineering Construction
3.98x
1,929
Management of Companies and Enterprises
2.89x
3,199
Transit and Ground Passenger Transportation
2.15x
495
Museums, Historical Sites, and Similar
1.91x
144
Health and Personal Care Retailers
1.52x
695
General Merchandise Retailers
1.50x
2,070
Rental and Leasing Services
1.50x
364

Cluster Depth

Source: BLS QCEW · Sub-sectors with LQ ≥ 1.5 indicate genuine cluster concentration
Dominant Cluster
Management of Companies & Enterprises Cluster
Coherent grouping of concentrated sub-sectors, signals supply-chain fit for site selectors
3,199
Cluster Employment
2.89x
Peak LQ
Concentrated Sub-Sectors
Heavy and Civil Engineering Construction
3.98x 1,929
Management of Companies and Enterprises
2.89x 3,199
Transit and Ground Passenger Transportation
2.15x 495
Museums, Historical Sites, and Similar
1.91x 144
Health and Personal Care Retailers
1.52x 695
General Merchandise Retailers
1.50x 2,070
Rental and Leasing Services
1.50x 364

Attraction Opportunities

LQ < 0.5 with ≥ 50 employed, realistic diversification targets. Source: BLS QCEW
0.17x
Publishing Industries and Telecommunications
65 employed
0.22x
Transportation Equipment Manufacturing
163 employed
0.23x
Telecommunications
60 employed
0.34x
Gasoline Stations and Fuel Dealers
149 employed
0.41x
Fabricated Metal Product Manufacturing
248 employed
0.41x
Educational Services
552 employed
Key Takeaways
Generated from BLS QCEW sub-sector Location Quotients.
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Roanoke city's Top Sectors by Workforce Share
Each rectangle's area is proportional to that sector's share of total private-sector employment across all NAICS supersectors. Hover for exact employment.
Source: Bureau of Labor Statistics QCEW 2024 Annual · Private sector, NAICS supersectors

Housing & Affordability

Census ACS · HUD Fair Market Rents FY2026

Housing Overview

Source: Census Bureau ACS 2024 5-Year Estimates · Tables B25001, B25077, B25064
$190,500
Median Home Value vs 2019
$996
Rent/Mo
52.4%
Owner-Occ
11.3%
Vacancy
3.4x
Home Value to Income Ratio
vs. ~4.1x national average

HUD Fair Market Rents

Source: HUD · Fair Market Rents FY2026
Studio
$1,004/mo
1 Bedroom
$1,053/mo
2 Bedroom
$1,254/mo
3 Bedroom
$1,743/mo
4 Bedroom
$2,104/mo
30% of monthly median household income (~$1,384/mo) · rents above this line are typically considered cost-burdened.
Key Takeaways
Generated from Census ACS housing tables + HUD Fair Market Rents.

Workforce Pipeline

Labor force readiness, commuting, and workforce composition

Labor Market Overview

Source: Census ACS 2024 · Tables B01001, B23025, B08303, B08301
58,635
Working Age (18-64) vs 2019
Mean Commute 7 min below national avg
19.0 min
Work From Home vs 15.1% national
11.8%
Prime-Age Employed (25-54)
79.6%
of prime-age population
Labor force participation rate: 82.9% of working-age population (18-64) 83% Participation
▲ vs 2019

Education & Talent Pipeline

Source: Census ACS 2024 · Table B15003 · College Scorecard
Bachelor's+
30.0%
HS Diploma+
89.7%
Local Institutions
Total credentials awarded
72,277/yr
Liberty University 25,513/yr
George Mason University 10,335/yr
Virginia Polytechnic Institute and State University 10,020/yr
University of Virginia-Main Campus 9,615/yr
Northern Virginia Community College 9,087/yr
Virginia Commonwealth University 7,707/yr

Aging Workforce

Source: Census Bureau ACS · Derived from age & employment tables
20.8%
55+ of working-age population (18-64)
Elevated retirement risk, above the 20% threshold. Succession planning recommended.

Workforce by Occupation

Source: Census ACS 2024 · Table C24010 · Civilian employed population 16+
Management / Professional
37.6%
Service
18.0%
Sales & Office
21.3%
Construction / Maint.
7.2%
Production / Transport
15.9%
Bars scaled 2× for visual differentiation; percentage labels show actual share of 45,699 employed workers.
Key Takeaways
Generated from ACS workforce data and College Scorecard.

AI-Powered Insights

Machine learning analysis across 20+ federal data sources

Sample AI Insight
- a preview of the kind of synthesis EP produces for paying customers

Roanoke city shows meaningful potential for heavy and civil engineering construction attraction, with a 3.98x concentration and 1,929 jobs in this sub-sector.

The interconnected base across heavy and civil engineering construction, management of companies and enterprises, and transit and ground passenger transportation creates supply-chain attraction leverage rather than single-employer risk, a structural advantage for industrial recruitment.

Industry Shift Analysis

Manufacturing Automation Risk
High
Healthcare Growth Forecast
+4.2% CAGR
Remote Work Migration
67/100

Prospect Match Scores

Advanced Manufacturing
92/100
Life Sciences
84/100
Data Centers
71/100

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Economic
Demographic
Housing
Workforce
Median Income
$55,378
vs $80,734 national
GDP
$10.1B
2024
Unemployment
3.6%
vs 5.2% national
Top Employers by Sector
Health Care and Social Assistance
13,746
Retail Trade
7,122
Accommodation and Food Services
5,715
Construction
4,438
Manufacturing
4,043
Census ACS, BLS QCEW, BEA, HUD · Auto-updatedPowered by ExecutivePulse
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Data Sources

All data from official federal APIs. Auto-refreshed on publication schedules.

Census ACS 5-Year2024
BLS QCEW2024 annual
BLS LAUS (via FRED)2025 annual
BEA Regional GDP2024
Census CBP2023
HUD Fair Market RentsFY2026
FCC Broadband Map2025
USAspending.govFY2026
College ScorecardAY 2022-23