Live Federal Data

Nash County, North Carolina

FIPS 37127 · Rocky Mount, NC · Pop. 96,216
7 Sources Mar 15, 2026
$62,426
Median Income
4.9%
Unemployment
46,083
Labor Force
22.1%
Bachelor's+
Data / United States / North Carolina / Nash County
Demographics Economy Industry Concentration Housing Workforce AI Insights

Demographics & Population

Census Bureau American Community Survey 2024 · 5-Year Estimates

Household Income

Source: U.S. Census Bureau · American Community Survey 2024 5-Year Estimates
Median Household
$62,426
Per Capita
$35,344
Mean Household
$85,429
Poverty Rate
11.8%
Median Income Comparison
Nash County$62,426
North Carolina Average$72,388
National$80,734

Age Distribution

Source: Census Bureau ACS 2024 · Table B01001 · Median Age: 42
42 Median Age
Under 18 18-34 35-54 55-64 65+

Educational Attainment

Source: Census Bureau ACS 2024 · Table B15003 · Population 25+
87 PERCENT
High School+
Natl: 89.6%
22 PERCENT
Bachelor's+
Natl: 35.7%
7 PERCENT
Graduate+
Natl: 13.3%

Population Overview

Source: U.S. Census Bureau · American Community Survey 2024 5-Year Estimates
96,216
Population
46,083
Labor Force
Employed
43,732
Unemployment Rate
4.9%
Mean Commute
23.7 min
Work From Home
10.6%
Nash County is home to 96,216 residents with a median household income of $62,426, below both state and national medians. The workforce of 46,083 shows 22.1% with a bachelor's degree or higher.
All figures from U.S. Census Bureau American Community Survey 2024 5-Year Estimates (released December 2025). Figures reflect the most recent Census release - older news reports may cite prior vintages.

Economy & Industry

Bureau of Labor Statistics QCEW

Top Industries by Employment

Source: Bureau of Labor Statistics · Quarterly Census of Employment & Wages 2024 Annual
IndustryEmploymentAvg Wage
1Manufacturing		 7,920 $74,222
2Retail Trade		 5,011 $33,157
3Accommodation & Food Services		 3,749 $20,712
4Health Care & Social Assistance		 3,699 $47,692
5Wholesale Trade		 2,477 $67,242
6Construction		 2,148 $67,811
7Administrative & Support & Waste Management		 1,692 $35,927
8Other Services (except Public Admin)		 1,021 $47,841
9Finance & Insurance		 984 $79,536
10Professional, Scientific & Technical Services		 840 $72,353
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Industry Concentration

Location Quotient measures regional specialization vs. national average. LQ > 1.0 = concentrated.

Concentrated Industries
Source: Census Bureau County Business Patterns · Location Quotient vs. national employment share
Agriculture, forestry, fishing and hunting
4.21x
123
Wholesale trade
2.58x
2,739
Accommodation and food services
1.73x
4,131
Construction
1.69x
2,158
Finance and insurance
1.65x
1,947
Health care and social assistance
1.50x
5,506

Attraction Opportunities - Below Average Industries

LQ < 0.5 - below-average employment, potential attraction targets. Source: Census Bureau County Business Patterns
0.35x
Information
221 employed
0.49x
Industries not classified
1 employed
Industry Ecosystem
Nash County's Economic Network
Top industries by employment - node size reflects workforce share
Source: Bureau of Labor Statistics QCEW 2024 Annual · Private sector, NAICS supersectors

Housing & Affordability

Census ACS · HUD Fair Market Rents FY2026

Housing Overview

Source: Census Bureau ACS 2024 · Tables B25001, B25077, B25064
$191,000
Median Home Value
$953
Rent/Mo
63.6%
Owner-Occ
11.4%
Vacancy
3.1x
Home Value to Income Ratio

HUD Fair Market Rents

Source: HUD · Fair Market Rents FY2026
Studio
$913/mo
1 Bedroom
$918/mo
2 Bedroom
$1143/mo
3 Bedroom
$1550/mo
4 Bedroom
$1812/mo

Workforce Pipeline

Labor force readiness, commuting, and workforce composition

Source: Census ACS 2024 · Tables B01001, B23025
56,383
Working Age (18-64)
82% Participation

Commute & Flexibility

Source: Census ACS 2024 · Tables B08303, B08301, B15003
Mean Commute
23.7 min
Work From Home
10.6%
Bachelor's+
22.1%
HS Diploma+
87.1%

Aging Workforce

Source: Census Bureau ACS · Derived from age & employment tables
23.9%
Elevated retirement risk - above the 20% threshold. Succession planning recommended.

AI-Powered Insights

Machine learning analysis across 20+ federal data sources

Industry Shift Analysis

Manufacturing Automation Risk
High
Healthcare Growth Forecast
+4.2% CAGR
Remote Work Migration
67/100

Prospect Match Scores

Advanced Manufacturing
92/100
Life Sciences
84/100
Data Centers
71/100

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Economic
Demographic
Housing
Workforce
Median Income
$62,426
vs $75K national
Population
96,216
Unemployment
4.9%
vs 3.9% national
Top Employers
Manufacturing
7,920
Retail Trade
5,011
Accommodation & Food Services
3,749
Health Care & Social Assistance
3,699
Wholesale Trade
2,477
Housing
$191,000
Home Value
$953
Rent
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Data Sources

All data from official federal APIs. Auto-refreshed on publication schedules.

Census ACS 5-Year2024
BLS QCEW2025
BEA Regional GDP2024
Census CBP2024
HUD Fair Market RentsFY2026
FCC Broadband Map2025
USAspending.govFY2026