Live Canadian Data

West Coast-Northern Peninsula-Labrador, Newfoundland and Labrador

NL Economic Region 1030 · Pop. 105,862
16 Sources Jun 06, 2026
105,862 ▼
Population
$67,500 ▲
Median Income (CAD)
$84,000 national
11.2% ▼
Unemployment
$42.2B
Provincial GDP (CAD)
44,900
Total Employment
17.0% ▲
Bachelor's+
25.0% national
Data / Canada / Newfoundland and Labrador / West Coast-Northern Peninsula-Labrador
Demographics Economy Industry Concentration Workforce Housing AI Insights

Demographics & Population

Statistics Canada · 2021 Census of Population

Household Income

Source: Statistics Canada · 2021 Census of Population
Median Household Income
$67,500
Poverty Rate (LIM-AT) ⓘ
15.1%
Low Income Measure, after tax · Newfoundland and Labrador 2024 · Canada: 12.5%
Median Income Comparison (CAD)
West Coast-Northern Peninsula-Labrador$67,500
National$84,000

Community Snapshot

Source: Statistics Canada · 2021 Census of Population
105,862
Population
20,875
Total Dwellings
Total Employment
44,900
Unemployment Rate StatCan LFS 2024 annual
11.2% ▼ 1.6 pts YoY
Industry Sectors
10
Age Distribution
0-14: 12.8% (13,603 residents) 15-54: 44.9% (47,563 residents) 55-64 (near retirement): 16.1% (17,043 residents) 65+: 26.1% (27,653 residents) 49.1 Avg Age
0-14: 13,603
15-54: 47,563
55-64: 17,043
65+: 27,653
Visible Minority Composition
Filipino 0.9%
South Asian 0.7%
Black 0.3%
Multiple visible minorities 0.1%
Southeast Asian 0.1%
Latin American 0.1%
Not a visible minority(complement) 97.5%
"Visible minority" is a Statistics Canada classification defined by the Employment Equity Act and refers to "persons, other than Aboriginal peoples, who are non-Caucasian in race or non-white in colour." "Not a visible minority" is the complement to the total visible minority population. Top 6 groups shown; smaller groups are included in totals but not charted.
Indigenous Identity
31.6% identify as Indigenous
First Nations 19.1%
Métis 4.4%
Indigenous responses, n.i.e. 1.9%
Multiple Indigenous responses 0.5%
Indigenous identity per Statistics Canada Census 2021 (Table 98-10-0293): First Nations (North American Indian), Métis, and Inuk (Inuit), plus multiple and other Indigenous responses. Counts use census random rounding, so categories may not sum exactly to the total.
West Coast-Northern Peninsula-Labrador's median household income sits 20% below the Canadian national median across 105,862 residents with a senior-skewed age structure (65+: 26.1%, 0-14: 12.8%).
Source: Statistics Canada 2021 Census of Population via CensusMapper.ca
Key Takeaways
Auto-generated from Statistics Canada deltas.

Educational Attainment

Source: Statistics Canada · Table 37-10-0130 · Newfoundland and Labrador province-wide (ages 25-64)
92%
High School+
Canada: 93%
▼ 1 pts
17%
Bachelor's+
Canada: 25%
▼ 8 pts
10%
Graduate+
Canada: 14%
▼ 4 pts

Economy & Industry

Statistics Canada · Labour Force Survey · Provincial GDP

$42.2B
Provincial Gross Domestic Product (CAD)
Source: Statistics Canada · Provincial Economic Accounts
44,900
Total Employment
$67,500
Median Income
44,900
Total Employment
Source: StatCan Labour Force Survey
$67,500
Median Income (CAD)
Source: Statistics Canada · 2021 Census

Top Industries by Employment

Source: Statistics Canada · Labour Force Survey
IndustryEmploymentShare of Top Sectors
1Health care and social assistance		 9,000 20.0%
2Wholesale and retail trade		 7,300 16.3%
3Forestry, fishing, mining, quarrying, oil and gas		 6,000 13.4%
4Technical trades and transportation officers and controllers		 5,500 12.2%
5Educational services		 3,700 8.2%
6Public administration		 3,400 7.6%
7Construction		 3,200 7.1%
8Accommodation and food services		 2,600 5.8%
9Transportation and warehousing		 2,200 4.9%
10General trades		 2,000 4.5%
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Key Takeaways
Generated from Statistics Canada Labour Force Survey.
West Coast-Northern Peninsula-Labrador's Top Sectors by Workforce Share
Each rectangle's area is proportional to that sector's share of the top sectors. Hover for exact employment.
Source: Statistics Canada Labour Force Survey · NAICS supersectors

Housing & Rental Market

Statistics Canada Table 34-10-0133 (Rents) - Table 34-10-0127 (Vacancy) - Reference year 2025

Note: figures are single-year vintages. StatCan and CMHC do not publish ACS-style rolling 5-year housing averages, the long-form Census of Population every 5 years (2016, 2021) plays the equivalent precision role.

CMHC Average Rents by Bedroom

Source: Statistics Canada Table 34-10-0133 - 2025
16.8%
Annual Rent (2BR) as % of Median Household Income - Affordable
30% threshold = "cost-burdened" (CMHC / HUD convention). Computed from $947 median 2BR rent × 12 / $67,500 household income.
Bachelor
$562/mo
1 Bedroom
$698/mo
2 Bedroom
$947/mo
3+ Bedroom
$1,071/mo
30% of monthly median household income (~$1,688/mo), rents above this line are typically considered cost-burdened.

Vacancy & Housing Stock

Source: Statistics Canada Table 34-10-0127 - 2021 Census Dwellings
1.6%
CMHC Vacancy Rate (apartment structures of 6+ units)
Tight rental market, below the 3% balanced-market benchmark.
Total Dwellings
20,875
Avg 2BR Rent
$947/mo
Vacancy Rate
1.6%
Key Takeaways
  • Affordable rental market: Annual 2BR rent eats 16.8% of median household income, well below the 30% cost-burdened threshold; supports talent attraction.
  • Tight market: 1.6% vacancy rate signals constrained supply; rent pressure likely.
Generated from CMHC RMS rent data and StatCan median household income.

Industry Concentration

Location Quotient: industries where West Coast-Northern Peninsula-Labrador over- or under-indexes vs. the Canadian national average

Provincial NAICS-3 sub-sector basis (no ER-level NAICS-3 data is published by StatCan; provincial figures inherit to West Coast-Northern Peninsula-Labrador).

Concentrated Industries
Source: Statistics Canada Table 33-10-0222-01 · 3-digit NAICS sub-sector, establishment basis, LQ computed vs. national share. Note: LFS-based or SEPH-based employment LQ may differ, StatCan publishes household and payroll employment series with different methodologies.
Private households
6.87x
757
Water transportation
5.22x
23
Local, municipal and regional public administration
5.16x
310
Scenic and sightseeing transportation
4.13x
21
Heritage institutions
3.97x
79
Petroleum and petroleum products merchant wholesalers
3.81x
47
Federal government public administration
3.37x
26
Provincial and territorial public administration
2.87x
88

Attraction Opportunities - Below Average Industries

LQ < 0.5, below-average sub-sector representation vs. national. Source: Statistics Canada Table 33-10-0222-01 (NAICS-3 establishments, provincial)
0.12x
Farm product merchant wholesalers
2 establishments
0.13x
Electrical equipment, appliance and component manufacturing
2 establishments
0.14x
Plastics and rubber products manufacturing
4 establishments
0.15x
Data processing, hosting, and related services
2 establishments
0.19x
Machinery manufacturing
12 establishments
Key Takeaways
  • Top specialization: Private households concentrates at 6.87x the national norm, signature-sector territory.
  • Cluster depth: 8 sectors register LQ >= 1.5, suggesting an interconnected industrial base rather than reliance on a single sector.
  • Attraction whitespace: 5 sectors register LQ < 0.5, candidates for diversification or recruitment.
Generated from StatCan Table 33-10-0222-01 (NAICS-3 sub-sector establishment counts), provincial inheritance.

Workforce & Labour

Labour force composition from Statistics Canada population estimates and employment data

Source: StatCan Table 17-10-0137
64,606
Working Age (15-64)
Employment rate: 70% of working-age population (15-64) 70% Employment Rate

Labour Summary

Source: StatCan LFS + Population Estimates
Total Employment
44,900
Working Age Pop
64,606
Youth (0-14)
13,603
Seniors (65+)
27,653

Dependency & Aging

Source: StatCan population estimates
26%
Seniors (65+) Share
Senior population exceeds youth, aging workforce risk. Succession planning and talent attraction recommended.
Youth / Senior Ratio
49:100

Aging Workforce

Source: StatCan 17-10-0150 · Population estimates by economic region, age
26.4%
55+ of working-age (15-64)
Elevated retirement risk, above the 20% threshold. Succession planning recommended.

Workforce by Occupation

Source: Statistics Canada Table 14-10-0416 NOC 2021 broad categories (2025 - province-level)
Management / Professional
54.3%
Sales & Service
22.8%
Trades / Transport
16.7%
Natural Resources
3.6%
Manufacturing
2.5%
Bars scaled 2x for visual differentiation; percentage labels show actual share of 244,800 employed workers across Newfoundland and Labrador. Economic Region-level occupation data is not published by StatCan; this provincial breakdown is the closest available proxy.

Commute

Source: StatCan 2021 Census Table 98-10-0457
Mean Commute 6.5 min below national avg
17.2 min

Work From Home

Source: StatCan 2021 Census Table 98-10-0455
Worked At Home vs 24.3% national
8.0%
Census 2021 long-form: percent of employed labour force aged 15+ whose place of work is "at home".
Key Takeaways
  • Working-age base: 64,606 residents aged 15-64 (61.0% of population) form the labour pool.
  • Employment rate: 70% of working-age residents are employed (44,900 workers).
  • Succession risk: Seniors (65+) outnumber youth (0-14); plan for retirements alongside attraction strategy.
  • Succession risk is real: 26.4% of working-age residents are 55-64. Plan for retirements over the next decade and pair attraction strategy with talent retention.
Generated from Statistics Canada Census 2021 + Labour Force Survey.

AI-Powered Insights

Machine learning analysis across Canadian data sources

Sample AI Insight - a preview of the synthesis EP produces for paying customers

West Coast-Northern Peninsula-Labrador's industrial base is anchored by Health care and social assistance with 9,000 workers, followed by Wholesale and retail trade and Forestry, fishing, mining, quarrying, oil and gas. The region skews older, seniors outnumber youth, which has implications for succession planning and workforce transition strategy.

Industry Shift Analysis

Manufacturing Automation Risk
High
Healthcare Growth Forecast
+4.2% CAGR
Remote Work Migration
67/100

Prospect Match Scores

Advanced Manufacturing
92/100
Life Sciences
84/100
Data Centers
71/100

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Economic
Demographic
Housing
Workforce
Median Income
$67,500
CAD · $84,000 national
Provincial GDP
$42.2B
Total Employment
44,900
Top Employers by Sector
Health care and social assistance
9,000
Wholesale and retail trade
7,300
Forestry, fishing, mining, quarrying, oil and gas
6,000
Technical trades and transportation officers and controllers
5,500
Educational services
3,700
Statistics Canada, StatCan LFS, CMHC, CRTC · Auto-updatedPowered by ExecutivePulse
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Education + labour
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Data Sources

All data from official Canadian government APIs. Auto-refreshed on publication schedules.

Statistics Canada Census 20212021
StatCan Labour Force Survey2025
StatCan LFS Unemployment Rate (14-10-0393)2024
StatCan GDP Tables2024
CMHC Rental Market2025
CRTC Broadband Data2025
CensusMapper.ca2021
StatCan Education (37-10-0130)2025
StatCan Population (17-10-0150)2025
StatCan Postsecondary Enrolments (37-10-0277)2024
StatCan Top Occupations (14-10-0416)2025
StatCan Commute (98-10-0457/0458)2021
StatCan Place of Work (98-10-0455/0456)2021
StatCan Low Income (11-10-0135)2024
StatCan Visible Minority (98-10-0352)2021
StatCan Indigenous Identity (98-10-0293)2021