NL

Newfoundland and Labrador

Province 10 · Pop. 549,911
15 Sources Jun 06, 2026
549,911 ▲
Population
$71,500 ▲
Median Income (CAD)
$84,000 national
10.0%
Unemployment
$42.2B
Provincial GDP (CAD)
225,500
Total Employment
17.0% ▲
Bachelor's+
25.0% national
Data / Canada / Newfoundland and Labrador
Region Map Demographics Economy Industry Concentration Workforce Housing Regions AI Insights

Census Division Map

Geographic subdivisions of Newfoundland and Labrador

Demographics & Population

Statistics Canada · 2021 Census of Population

Household Income

Source: Statistics Canada · 2021 Census of Population
Median Household Income
$71,500
Poverty Rate (LIM-AT) ⓘ
15.1%
Low Income Measure, after tax · Newfoundland and Labrador 2024 · Canada: 12.5%
Median Income Comparison (CAD)
Newfoundland and Labrador$71,500
National$84,000

Community Snapshot

Source: Statistics Canada · 2021 Census of Population
549,911
Population
269,184
Total Dwellings
Total Employment
225,500
Unemployment Rate StatCan LFS 2024 annual
10.0%
Industry Sectors
10
Age Distribution
0-14: 12.3% (67,749 residents) 15-54: 47.1% (259,094 residents) 55-64 (near retirement): 15.4% (84,554 residents) 65+: 25.2% (138,514 residents) 47.8 Avg Age
0-14: 67,749
15-54: 259,094
55-64: 84,554
65+: 138,514
Visible Minority Composition
Black 1.5%
South Asian 1.5%
Filipino 0.9%
Chinese 0.8%
Latin American 0.6%
Arab 0.4%
Not a visible minority(complement) 93.4%
"Visible minority" is a Statistics Canada classification defined by the Employment Equity Act and refers to "persons, other than Aboriginal peoples, who are non-Caucasian in race or non-white in colour." "Not a visible minority" is the complement to the total visible minority population. Top 6 groups shown; smaller groups are included in totals but not charted.
Indigenous Identity
9.3% identify as Indigenous
First Nations 5.7%
Métis 1.5%
Indigenous responses, n.i.e. 0.6%
Multiple Indigenous responses 0.1%
Indigenous identity per Statistics Canada Census 2021 (Table 98-10-0293): First Nations (North American Indian), Métis, and Inuk (Inuit), plus multiple and other Indigenous responses. Counts use census random rounding, so categories may not sum exactly to the total.
Newfoundland and Labrador's median household income sits 15% below the Canadian national median, with 549,911 residents and a senior-skewed population structure (65+: 25.2%, 0-14: 12.3%). Bachelor's-or-higher attainment of 17.0%.
Source: Statistics Canada 2021 Census of Population via CensusMapper.ca
Key Takeaways
Auto-generated from Statistics Canada deltas.

Educational Attainment

Source: Statistics Canada · Table 37-10-0130 · Newfoundland and Labrador province-wide (ages 25-64)
92%
High School+
Canada: 93%
▼ 1 pts
17%
Bachelor's+
Canada: 25%
▼ 8 pts
10%
Graduate+
Canada: 14%
▼ 4 pts

Economy & Industry

Statistics Canada · Labour Force Survey · Provincial GDP

$42.2B
Provincial Gross Domestic Product (CAD)
Source: Statistics Canada · Provincial Economic Accounts
225,500
Total Employment
$71,500
Median Income
225,500
Total Employment
Source: StatCan Labour Force Survey
$71,500
Median Income (CAD)
Source: Statistics Canada · 2021 Census

Top Industries by Employment

Source: Statistics Canada · Labour Force Survey
IndustryEmployment% of Top Sectors
1Health care and social assistance		 35,300 20.3%
2Wholesale and retail trade		 29,900 17.2%
3Public administration		 18,400 10.6%
4Technical trades and transportation officers and controllers		 17,900 10.3%
5Educational services		 16,400 9.4%
6Construction		 14,600 8.4%
7Forestry, fishing, mining, quarrying, oil and gas		 12,200 7.0%
8Accommodation and food services		 10,600 6.1%
9Professional, scientific and technical services		 9,800 5.6%
10Transportation and warehousing		 8,700 5.0%
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Key Takeaways
Generated from Statistics Canada Labour Force Survey + Provincial Economic Accounts.
Industry Employment Composition
Newfoundland and Labrador's Top Sectors by Workforce Share
Each rectangle's area is proportional to that sector's share of the top sectors. Hover for exact employment.
Source: Statistics Canada Labour Force Survey · NAICS supersectors

Housing & Rental Market

Statistics Canada Table 34-10-0133 (Rents) - Table 34-10-0127 (Vacancy) - Reference year 2025 - Provincial average across CMHC-surveyed centres

Note: figures are single-year vintages. StatCan and CMHC do not publish ACS-style rolling 5-year housing averages, the long-form Census of Population every 5 years (2016, 2021) plays the equivalent precision role.

CMHC Average Rents by Bedroom

Source: Statistics Canada Table 34-10-0133 - 2025
17.8%
Annual Rent (2BR) as % of Median Household Income - Affordable
30% threshold = "cost-burdened" (CMHC / HUD convention). Computed from $1,062 median 2BR rent × 12 / $71,500 household income.
Bachelor
$754/mo
1 Bedroom
$827/mo
2 Bedroom
$1,062/mo
3+ Bedroom
$1,132/mo
30% of monthly median household income (~$1,788/mo), rents above this line are typically considered cost-burdened.

Vacancy & Housing Stock

Source: Statistics Canada Table 34-10-0127 - 2021 Census Dwellings
1.6%
CMHC Vacancy Rate (apartment structures of 6+ units)
Tight rental market, below the 3% balanced-market benchmark.
Total Dwellings
269,184
Avg 2BR Rent
$1,062/mo
Vacancy Rate
1.6%
Key Takeaways
Generated from CMHC RMS rent data and StatCan median household income.

Industry Concentration

Location Quotient: industries where Newfoundland and Labrador over- or under-indexes vs. the Canadian national average

Concentrated Industries
Source: Statistics Canada Table 33-10-0222-01 · 3-digit NAICS sub-sector, establishment basis, LQ computed vs. national share. Note: LFS-based or SEPH-based employment LQ may differ, StatCan publishes household and payroll employment series with different methodologies.
Private households
6.87x
757
Water transportation
5.22x
23
Local, municipal and regional public administration
5.16x
310
Scenic and sightseeing transportation
4.13x
21
Heritage institutions
3.97x
79
Petroleum and petroleum products merchant wholesalers
3.81x
47
Federal government public administration
3.37x
26
Provincial and territorial public administration
2.87x
88

Attraction Opportunities - Below Average Industries

LQ < 0.5, below-average sub-sector representation vs. national. Source: Statistics Canada Table 33-10-0222-01 (NAICS-3 establishments)
0.12x
Farm product merchant wholesalers
2 establishments
0.13x
Electrical equipment, appliance and component manufacturing
2 establishments
0.14x
Plastics and rubber products manufacturing
4 establishments
0.15x
Data processing, hosting, and related services
2 establishments
0.19x
Machinery manufacturing
12 establishments
Key Takeaways
Generated from StatCan Table 33-10-0222-01 (NAICS-3 sub-sector establishment counts).

Workforce & Labour

Labour force composition from Statistics Canada population estimates and employment data

Source: StatCan Table 17-10-0137
343,648
Working Age (15-64)
Employment rate: 66% of working-age population (15-64) 66% Employment Rate

Labour Summary

Source: StatCan LFS + Population Estimates
Total Employment
225,500
Working Age Pop
343,648
Youth (0-14)
67,749
Seniors (65+)
138,514

Dependency & Aging

Source: StatCan population estimates
25%
Seniors (65+) Share
Senior population exceeds youth, aging workforce risk. Succession planning and talent attraction recommended.
Youth / Senior Ratio
49:100

Aging Workforce

Source: StatCan 17-10-0150 · Population estimates by age
24.6%
55+ of working-age (15-64)
Elevated retirement risk, above the 20% threshold. Succession planning recommended.

Workforce by Occupation

Source: Statistics Canada Table 14-10-0416 NOC 2021 broad categories (2025)
Management / Professional
54.3%
Sales & Service
22.8%
Trades / Transport
16.7%
Natural Resources
3.6%
Manufacturing
2.5%
Bars scaled 2x for visual differentiation; percentage labels show actual share of 244,800 employed workers.

Commute

Source: StatCan 2021 Census Table 98-10-0457
Mean Commute 5.0 min below national avg
18.7 min

Work From Home

Source: StatCan 2021 Census Table 98-10-0455
Worked At Home vs 24.3% national
13.0%
Census 2021 long-form: percent of employed labour force aged 15+ whose place of work is "at home".

Top Institutions in Newfoundland and Labrador

Source: Statistics Canada · Table 37-10-0277 · Postsecondary Enrolments
Named post-secondary institutions
Total students enrolled in the 2023/2024 academic year (StatCan Table 37-10-0277).
Memorial University of Newfoundland · St. John's 19,797students
Enrolment figures from Statistics Canada Table 37-10-0277 (2023/2024 academic year). Province-wide top 6 by enrolment.
Key Takeaways
Generated from Statistics Canada Census 2021 + Labour Force Survey.

Economic Regions

3 economic regions in Newfoundland and Labrador

Avalon Peninsula ER 1010 South Coast-Burin Peninsula ER 1020 West Coast-Northern Peninsula-Labrador ER 1030

AI-Powered Insights

Machine learning analysis across Canadian data sources

Sample AI Insight - a preview of the synthesis EP produces for paying customers

Newfoundland and Labrador's industrial base is anchored by Health care and social assistance with 35,300 workers, followed by Wholesale and retail trade and Public administration. The province skews older, seniors outnumber youth, which has implications for succession planning and workforce transition strategy.

Industry Shift Analysis

Manufacturing Automation Risk
High
Healthcare Growth Forecast
+4.2% CAGR
Remote Work Migration
67/100

Prospect Match Scores

Advanced Manufacturing
92/100
Life Sciences
84/100
Data Centers
71/100

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Economic
Demographic
Housing
Workforce
Median Income
$71,500
CAD · $84,000 national
Provincial GDP
$42.2B
Total Employment
225,500
Top Employers by Sector
Health care and social assistance
35,300
Wholesale and retail trade
29,900
Public administration
18,400
Technical trades and transportation officers and controllers
17,900
Educational services
16,400
Statistics Canada, StatCan LFS, CMHC, CRTC · Auto-updatedPowered by ExecutivePulse
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Data Sources

All data from official Canadian government APIs. Auto-refreshed on publication schedules.

Statistics Canada Census 20212021
StatCan Labour Force Survey2025
StatCan LFS Unemployment Rate (14-10-0393)2024
StatCan GDP Tables2024
CMHC Rental Market2025
CRTC Broadband Data2025
StatCan Education (37-10-0130)2025
StatCan Population (17-10-0150)2025
StatCan Postsecondary Enrolments (37-10-0277)2024
StatCan Top Occupations (14-10-0416)2025
StatCan Commute (98-10-0457)2021
StatCan Place of Work (98-10-0455)2021
StatCan Low Income (11-10-0135)2024
StatCan Visible Minority (98-10-0351)2021
StatCan Indigenous Identity (98-10-0293)2021