NB

New Brunswick

Province 13 · Pop. 812,061
7 Sources Mar 15, 2026
812,061
Population
$70,000
Median Income (CAD)
$48.3B
Provincial GDP (CAD)
469,300
Total Employment
Data / Canada / New Brunswick
Region Map Demographics Economy Industry Concentration Workforce Regions AI Insights

Census Division Map

Geographic subdivisions of New Brunswick

Demographics & Population

Statistics Canada · 2021 Census of Population

Household Income

Source: Statistics Canada · 2021 Census of Population
Median Household Income
$70,000
Median Income Comparison (CAD)
New Brunswick$70,000
National Median$84,000

Population Overview

Source: Statistics Canada · 2021 Census of Population
812,061
Population
366,146
Total Dwellings
Total Employment
469,300
Industry Sectors
10
Age Distribution
45.7 Avg Age
0-14: 114,071
15-64: 513,908
65+: 184,082
New Brunswick is home to 812,061 residents with a median household income of $70,000 CAD. The province has 366,146 total dwellings.
Source: Statistics Canada 2021 Census of Population via CensusMapper.ca

Educational Attainment

Source: Statistics Canada · Table 37-10-0130 · New Brunswick province-wide (ages 25-64)
92 PERCENT
High School+
20 PERCENT
Bachelor's+
9 PERCENT
Graduate+

Economy & Industry

Statistics Canada · Labour Force Survey · Provincial GDP

$48.3B
Provincial Gross Domestic Product (CAD)
Source: Statistics Canada · Provincial Economic Accounts
469,300
Total Employment
$70,000
Median Income
469,300
Total Employment
Source: StatCan Labour Force Survey
$70,000
Median Income (CAD)
Source: Statistics Canada · 2021 Census

Top Industries by Employment

Source: Statistics Canada · Labour Force Survey
IndustryEmployment
1Health care and social assistance
68,100
2Wholesale and retail trade
58,400
3Public administration
38,400
4Technical trades and transportation officers and controllers
34,800
5Manufacturing
33,300
6Educational services
32,300
7Construction
32,100
8Professional, scientific and technical services
22,000
9Accommodation and food services
19,900
10Transportation and warehousing
19,200
Track industry shifts with AI

ExecutivePulse monitors labour market changes, investment announcements, and industry trends for your top employers.

Learn More
Industry Ecosystem
New Brunswick's Economic Network
Top industries by employment — node size reflects workforce share
Source: Statistics Canada Labour Force Survey · NAICS supersectors

Industry Concentration

Location Quotient — industries where New Brunswick over- or under-indexes vs. the Canadian national average

Concentrated Industries
Source: Statistics Canada LFS · LQ computed vs. national employment share
Public administration
1.69x
38,400

Workforce & Labour

Labour force composition from Statistics Canada population estimates and employment data

Source: StatCan Table 17-10-0137
513,908
Working Age (15-64)
91% Employment Rate

Labour Summary

Source: StatCan LFS + Population Estimates
Total Employment
469,300
Working Age Pop
513,908
Youth (0-14)
114,071
Seniors (65+)
184,082

Dependency & Aging

Source: StatCan population estimates
23%
Seniors (65+) Share
Senior population exceeds youth — aging workforce risk. Succession planning and talent attraction recommended.
Youth / Senior Ratio
62:100

Economic Regions

5 economic regions in New Brunswick

Campbellton-Miramichi ER 1310 Edmundston-Woodstock ER 1350 Fredericton-Oromocto ER 1340 Moncton-Richibucto ER 1320 Saint John-St. Stephen ER 1330

AI-Powered Insights

Machine learning analysis across Canadian data sources

Industry Shift Analysis

Manufacturing Automation Risk
High
Healthcare Growth Forecast
+4.2% CAGR
Remote Work Migration
67/100

Prospect Match Scores

Advanced Manufacturing
92/100
Life Sciences
84/100
Data Centers
71/100

AI-Powered Economic Intelligence

Unlock industry shift forecasts, prospect matching, and automated retention strategies.

Schedule a Demo
Included with ExecutivePulse CRM

This data is free.
What you do with it changes everything.

Every EDO has access to public data. ExecutivePulse CRM connects it to your pipeline, your companies, your prospects — and uses AI to tell you what to do next.
Automated BRE surveys
AI prospect matching
Industry monitoring
Pipeline tracking
Stakeholder dashboards
Site selector portal
Community profiles
Investment tracking
12 hrs
Saved / Week
20+
Data Sources
2,100+
Active Users
See It In Action →

Why EDOs Choose ExecutivePulse

Full CRM with built-in community data — not a dashboard you outgrow in 6 months

CapabilityExecutivePulseGeneric CRMData Dashboards
Community Economic Profiles
CRM + Pipeline Management
BRE Survey Automation
AI Prospect Matching
Industry Monitoring
Investment Tracking
Board Report Generation
Canadian + US Data Sources3-5
Embeddable Website Widgets
PulseData Widgets

Community Data Widgets
That Actually Impress

Embed premium dashboards that make site selectors stop scrolling. Canadian and US data sources. Dark, light, and brand themes. One script tag. Included with CRM or standalone.

Embeddable widget
Economic
Demographic
Housing
Median Income
$70,000
CAD
Population
812,061
Unemployment
0.0%
Provincial GDP
$48.3B
Top Employers
Health care and social assistance
68,100
Wholesale and retail trade
58,400
Public administration
38,400
Technical trades and transportation officers and controllers
34,800
Manufacturing
33,300
Statistics Canada, StatCan LFS, CMHC, CRTC · Auto-updatedPowered by ExecutivePulse
12 Widget Types
Dark, light, and custom brand themes

Put community data on your website today.

One script tag. Interactive charts. Dark/light/brand themes. Auto-refreshes from Canadian and US data sources.

<script src="https://data.executivepulse.com/widget.js"
  data-geocode="13" data-widget="community-profile"
  data-theme="dark"></script>
Get a Demo CRM subscribers: included
12
Widgets
5,000+
Regions
20+
Sources

Data Sources

All data from official Canadian government APIs. Auto-refreshed on publication schedules.

Statistics Canada Census 20212021
StatCan Labour Force Survey2025
StatCan GDP Tables2024
CMHC Rental Market2025
CRTC Broadband Data2025
StatCan Education (37-10-0130)2025
StatCan Population (17-10-0137)2025