Live Canadian Data

Saint John-St. Stephen, New Brunswick

NB Economic Region 1330 · Pop. 190,849
16 Sources Jun 06, 2026
190,849 ▲
Population
$64,000 ▲
Median Income (CAD)
$84,000 national
6.8% ▲
Unemployment
$48.3B
Provincial GDP (CAD)
76,200
Total Employment
20.0% ▲
Bachelor's+
25.0% national
Data / Canada / New Brunswick / Saint John-St. Stephen
Demographics Economy Industry Concentration Workforce Housing AI Insights

Demographics & Population

Statistics Canada · 2021 Census of Population

Household Income

Source: Statistics Canada · 2021 Census of Population
Median Household Income
$64,000
Poverty Rate (LIM-AT) ⓘ
15.6%
Low Income Measure, after tax · New Brunswick 2024 · Canada: 12.5%
Median Income Comparison (CAD)
Saint John-St. Stephen$64,000
National$84,000

Community Snapshot

Source: Statistics Canada · 2021 Census of Population
190,849
Population
36,964
Total Dwellings
Total Employment
76,200
Unemployment Rate StatCan LFS 2024 annual
6.8% ▲ +1.2 pts YoY
Industry Sectors
10
Age Distribution
0-14: 15.0% (28,647 residents) 15-54: 48.5% (92,580 residents) 55-64 (near retirement): 14.2% (27,015 residents) 65+: 22.3% (42,607 residents) 44.3 Avg Age
0-14: 28,647
15-54: 92,580
55-64: 27,015
65+: 42,607
Visible Minority Composition
Black 1.5%
South Asian 1.3%
Chinese 0.9%
Arab 0.7%
Filipino 0.7%
Latin American 0.3%
Not a visible minority(complement) 93.7%
"Visible minority" is a Statistics Canada classification defined by the Employment Equity Act and refers to "persons, other than Aboriginal peoples, who are non-Caucasian in race or non-white in colour." "Not a visible minority" is the complement to the total visible minority population. Top 6 groups shown; smaller groups are included in totals but not charted.
Indigenous Identity
2.5% identify as Indigenous
First Nations 1.5%
Métis 0.8%
Indigenous responses, n.i.e. 0.1%
Multiple Indigenous responses 0.1%
Indigenous identity per Statistics Canada Census 2021 (Table 98-10-0293): First Nations (North American Indian), Métis, and Inuk (Inuit), plus multiple and other Indigenous responses. Counts use census random rounding, so categories may not sum exactly to the total.
Saint John-St. Stephen's median household income sits 24% below the Canadian national median across 190,849 residents with a senior-skewed age structure (65+: 22.3%, 0-14: 15.0%).
Source: Statistics Canada 2021 Census of Population via CensusMapper.ca
Key Takeaways
Auto-generated from Statistics Canada deltas.

Educational Attainment

Source: Statistics Canada · Table 37-10-0130 · New Brunswick province-wide (ages 25-64)
92%
High School+
Canada: 93%
▼ 1 pts
20%
Bachelor's+
Canada: 25%
▼ 5 pts
10%
Graduate+
Canada: 14%
▼ 4 pts

Economy & Industry

Statistics Canada · Labour Force Survey · Provincial GDP

$48.3B
Provincial Gross Domestic Product (CAD)
Source: Statistics Canada · Provincial Economic Accounts
76,200
Total Employment
$64,000
Median Income
76,200
Total Employment
Source: StatCan Labour Force Survey
$64,000
Median Income (CAD)
Source: Statistics Canada · 2021 Census

Top Industries by Employment

Source: Statistics Canada · Labour Force Survey
IndustryEmploymentShare of Top Sectors
1Health care and social assistance		 14,600 19.2%
2Wholesale and retail trade		 12,100 15.9%
3Manufacturing		 8,400 11.0%
4Technical trades and transportation officers and controllers		 7,800 10.2%
5Construction		 7,700 10.1%
6Educational services		 6,300 8.3%
7Finance, insurance, real estate, rental and leasing		 4,900 6.4%
8Professional, scientific and technical services		 4,900 6.4%
9Accommodation and food services		 4,800 6.3%
10Public administration		 4,700 6.2%
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Key Takeaways
Generated from Statistics Canada Labour Force Survey.
Saint John-St. Stephen's Top Sectors by Workforce Share
Each rectangle's area is proportional to that sector's share of the top sectors. Hover for exact employment.
Source: Statistics Canada Labour Force Survey · NAICS supersectors

Housing & Rental Market

Statistics Canada Table 34-10-0133 (Rents) - Table 34-10-0127 (Vacancy) - Reference year 2025

Note: figures are single-year vintages. StatCan and CMHC do not publish ACS-style rolling 5-year housing averages, the long-form Census of Population every 5 years (2016, 2021) plays the equivalent precision role.

CMHC Average Rents by Bedroom

Source: Statistics Canada Table 34-10-0133 - 2025
24.2%
Annual Rent (2BR) as % of Median Household Income - Affordable
30% threshold = "cost-burdened" (CMHC / HUD convention). Computed from $1,290 median 2BR rent × 12 / $64,000 household income.
Bachelor
$838/mo
1 Bedroom
$1,001/mo
2 Bedroom
$1,290/mo
3+ Bedroom
$1,283/mo
30% of monthly median household income (~$1,600/mo), rents above this line are typically considered cost-burdened.

Vacancy & Housing Stock

Source: Statistics Canada Table 34-10-0127 - 2021 Census Dwellings
1.5%
CMHC Vacancy Rate (apartment structures of 6+ units)
Tight rental market, below the 3% balanced-market benchmark.
Total Dwellings
36,964
Avg 2BR Rent
$1,290/mo
Vacancy Rate
1.5%
Key Takeaways
  • Affordable rental market: Annual 2BR rent eats 24.2% of median household income, well below the 30% cost-burdened threshold; supports talent attraction.
  • Tight market: 1.5% vacancy rate signals constrained supply; rent pressure likely.
Generated from CMHC RMS rent data and StatCan median household income.

Industry Concentration

Location Quotient: industries where Saint John-St. Stephen over- or under-indexes vs. the Canadian national average

Provincial NAICS-3 sub-sector basis (no ER-level NAICS-3 data is published by StatCan; provincial figures inherit to Saint John-St. Stephen).

Concentrated Industries
Source: Statistics Canada Table 33-10-0222-01 · 3-digit NAICS sub-sector, establishment basis, LQ computed vs. national share. Note: LFS-based or SEPH-based employment LQ may differ, StatCan publishes household and payroll employment series with different methodologies.
Fishing, hunting and trapping
12.32x
1,309
Forestry and logging
4.10x
374
Federal government public administration
2.84x
33
Provincial and territorial public administration
2.79x
129
Hospitals
2.16x
45
Heritage institutions
2.07x
62
Nursing and residential care facilities
2.02x
452
Broadcasting (except Internet)
1.84x
50

Attraction Opportunities - Below Average Industries

LQ < 0.5, below-average sub-sector representation vs. national. Source: Statistics Canada Table 33-10-0222-01 (NAICS-3 establishments, provincial)
0.07x
Oil and gas extraction
2 establishments
0.17x
Primary metal manufacturing
2 establishments
0.26x
Private households
43 establishments
0.28x
Support activities for mining, and oil and gas extraction
36 establishments
0.31x
Personal and household goods merchant wholesalers
45 establishments
Key Takeaways
  • Top specialization: Fishing, hunting and trapping concentrates at 12.32x the national norm, signature-sector territory.
  • Cluster depth: 8 sectors register LQ >= 1.5, suggesting an interconnected industrial base rather than reliance on a single sector.
  • Attraction whitespace: 5 sectors register LQ < 0.5, candidates for diversification or recruitment.
Generated from StatCan Table 33-10-0222-01 (NAICS-3 sub-sector establishment counts), provincial inheritance.

Workforce & Labour

Labour force composition from Statistics Canada population estimates and employment data

Source: StatCan Table 17-10-0137
119,595
Working Age (15-64)
Employment rate: 64% of working-age population (15-64) 64% Employment Rate

Labour Summary

Source: StatCan LFS + Population Estimates
Total Employment
76,200
Working Age Pop
119,595
Youth (0-14)
28,647
Seniors (65+)
42,607

Dependency & Aging

Source: StatCan population estimates
22%
Seniors (65+) Share
Senior population exceeds youth, aging workforce risk. Succession planning and talent attraction recommended.
Youth / Senior Ratio
67:100

Aging Workforce

Source: StatCan 17-10-0150 · Population estimates by economic region, age
22.6%
55+ of working-age (15-64)
Elevated retirement risk, above the 20% threshold. Succession planning recommended.

Workforce by Occupation

Source: Statistics Canada Table 14-10-0416 NOC 2021 broad categories (2025 - province-level)
Management / Professional
55.1%
Sales & Service
22.2%
Trades / Transport
16.2%
Natural Resources
2.3%
Manufacturing
4.1%
Bars scaled 2x for visual differentiation; percentage labels show actual share of 405,200 employed workers across New Brunswick. Economic Region-level occupation data is not published by StatCan; this provincial breakdown is the closest available proxy.

Commute

Source: StatCan 2021 Census Table 98-10-0457
Mean Commute 7.3 min below national avg
16.4 min

Work From Home

Source: StatCan 2021 Census Table 98-10-0455
Worked At Home vs 24.3% national
17.0%
Census 2021 long-form: percent of employed labour force aged 15+ whose place of work is "at home".
Key Takeaways
  • Working-age base: 119,595 residents aged 15-64 (62.7% of population) form the labour pool.
  • Employment rate: 64% of working-age residents are employed (76,200 workers).
  • Succession risk: Seniors (65+) outnumber youth (0-14); plan for retirements alongside attraction strategy.
  • Succession risk is real: 22.6% of working-age residents are 55-64. Plan for retirements over the next decade and pair attraction strategy with talent retention.
Generated from Statistics Canada Census 2021 + Labour Force Survey.

AI-Powered Insights

Machine learning analysis across Canadian data sources

Sample AI Insight - a preview of the synthesis EP produces for paying customers

Saint John-St. Stephen's industrial base is anchored by Health care and social assistance with 14,600 workers, followed by Wholesale and retail trade and Manufacturing. The region skews older, seniors outnumber youth, which has implications for succession planning and workforce transition strategy.

Industry Shift Analysis

Manufacturing Automation Risk
High
Healthcare Growth Forecast
+4.2% CAGR
Remote Work Migration
67/100

Prospect Match Scores

Advanced Manufacturing
92/100
Life Sciences
84/100
Data Centers
71/100

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Economic
Demographic
Housing
Workforce
Median Income
$64,000
CAD · $84,000 national
Provincial GDP
$48.3B
Total Employment
76,200
Top Employers by Sector
Health care and social assistance
14,600
Wholesale and retail trade
12,100
Manufacturing
8,400
Technical trades and transportation officers and controllers
7,800
Construction
7,700
Statistics Canada, StatCan LFS, CMHC, CRTC · Auto-updatedPowered by ExecutivePulse
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Quality of Life
Housing + commute
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Data Sources

All data from official Canadian government APIs. Auto-refreshed on publication schedules.

Statistics Canada Census 20212021
StatCan Labour Force Survey2025
StatCan LFS Unemployment Rate (14-10-0393)2024
StatCan GDP Tables2024
CMHC Rental Market2025
CRTC Broadband Data2025
CensusMapper.ca2021
StatCan Education (37-10-0130)2025
StatCan Population (17-10-0150)2025
StatCan Postsecondary Enrolments (37-10-0277)2024
StatCan Top Occupations (14-10-0416)2025
StatCan Commute (98-10-0457/0458)2021
StatCan Place of Work (98-10-0455/0456)2021
StatCan Low Income (11-10-0135)2024
StatCan Visible Minority (98-10-0352)2021
StatCan Indigenous Identity (98-10-0293)2021