Live Federal Data

Rockwall County, Texas

FIPS 48397 · Dallas-Fort Worth-Arlington, TX · Pop. 123,617
9 Sources May 19, 2026
$127,981 ▲
Median Income
$80,734 national
3.7% ▲
Unemployment
5.2% national
$7.9B ▲
GDP
44.5% ▲
Bachelor's+
35.7% national
Data / United States / Texas / Rockwall County
Demographics Economy Industry Concentration Housing Workforce AI Insights

Demographics & Population

Census Bureau American Community Survey 2024 · 5-Year Estimates

Household Income

Source: U.S. Census Bureau · American Community Survey 2024 5-Year Estimates
Median Household
$127,981 ▲
Per Capita
$55,374 ▲
Mean Household
$162,868 ▲
Poverty Rate
4.0% ▼
Median Income Comparison
Rockwall County$127,981
Texas$78,476
National$80,734

Population Profile

Source: Census Bureau ACS 2024 · Tables B01001, B02001, B03003 · Median Age: 38
65+: 12.6% (15,613 residents) 55-64: 11.8% (14,548 residents) 35-54: 29.2% (36,064 residents) 18-34: 19.9% (24,637 residents) Under 18: 26.5% (32,755 residents) 38 Median Age
Cohorts
Under 18 · 26.5%
18-34 · 19.9%
35-54 · 29.2%
55-64 · 11.8%
65+ · 12.6%
Race & Ethnicity
White67.6%
Black or African American9.3%
Asian3.5%
Hispanic or Latino(any race)20.8%
Hispanic or Latino is an ethnic category and overlaps with the race categories above.

Educational Attainment

Source: Census Bureau ACS 2024 · Table B15003 · Population 25+
94.4%
High School+
National: 89.6%
▲ +4.8 pts
44.5%
Bachelor's+
National: 35.7%
▲ +8.8 pts
15.6%
Graduate+
National: 14.1%
▲ +1.5 pts

Employment Overview

Source: U.S. Census Bureau · American Community Survey 2024 5-Year Estimates
123,617
Population
66,507
Labor Force
Employed
63,548
Unemployment Rate BLS LAUS 2025 annual
3.7% ▲ +0.1 pts YoY
Mean Commute 7 min above national avg
33.8 min
Work From Home vs 15.1% national
18.6%
Key Takeaways
Auto-generated from benchmark deltas. Bullets only appear when the comparison is meaningful.

Economy & Industry

Bureau of Labor Statistics QCEW · Bureau of Economic Analysis

$7.9B ▲
Gross Domestic Product · 2024
Source: Bureau of Economic Analysis · CAGDP1 Regional GDP
$78,787
Per Capita Income

Top Industries by Employment

Source: Bureau of Labor Statistics · Quarterly Census of Employment & Wages 2024 Annual
IndustryEmploymentShare of Top 10Avg Wage
1Accommodation and Food Services		 6,584 19.5%
$24,318
2Retail Trade		 6,303 18.7%
$41,337
3Health Care and Social Assistance		 5,857 17.4%
$67,032
4Construction		 3,195 9.5%
$79,873
5Manufacturing		 2,877 8.5%
$74,234
6Professional, Scientific, and Technical Services		 2,694 8.0%
$87,652
7Administrative and Support and Waste Management		 1,914 5.7%
$52,731
8Other Services (except Public Administration)		 1,814 5.4%
$43,515
9Wholesale Trade		 1,428 4.2%
$84,406
10Finance and Insurance		 1,050 3.1%
$99,586
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Key Takeaways
Generated from BLS QCEW + BEA Regional GDP.
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EP customers get year-over-year deltas, WARN notices, and SEC filings for every sector tracked above, surfaced as proactive alerts, not after-the-fact news.

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Industry Concentration

Location Quotient measures regional specialization vs. national average. LQ > 1.0 = concentrated.

Location Quotient Analysis

Concentrated Industries
Source: BLS QCEW · 3-digit NAICS sub-sector · Location Quotient vs. national employment share
Same source as the Top Industries table above, sub-sector view surfaces the specialization the supersector view masks (e.g., Plastics & Rubber Manufacturing inside the Manufacturing supersector).
Plastics and Rubber Products Manufacturing
4.00x
772
General Merchandise Retailers
2.08x
1,815
Private Households
1.97x
110
Food Services and Drinking Places
1.93x
6,311
Motor Vehicle and Parts Dealers
1.91x
1,044
Personal and Laundry Services
1.70x
711
Heavy and Civil Engineering Construction
1.65x
506
Specialty Trade Contractors
1.60x
2,216
Fabricated Metal Product Manufacturing
1.59x
611
Food and Beverage Retailers
1.50x
1,294

Cluster Depth

Source: BLS QCEW · Sub-sectors with LQ ≥ 1.5 indicate genuine cluster concentration
Dominant Cluster
Accommodation & Food Services Cluster
Coherent grouping of concentrated sub-sectors, signals supply-chain fit for site selectors
6,311
Cluster Employment
1.93x
Peak LQ
Concentrated Sub-Sectors
Plastics and Rubber Products Manufacturing
4.00x 772
General Merchandise Retailers
2.08x 1,815
Private Households
1.97x 110
Food Services and Drinking Places
1.93x 6,311
Motor Vehicle and Parts Dealers
1.91x 1,044
Personal and Laundry Services
1.70x 711
Heavy and Civil Engineering Construction
1.65x 506
Specialty Trade Contractors
1.60x 2,216
Fabricated Metal Product Manufacturing
1.59x 611
Food and Beverage Retailers
1.50x 1,294

Attraction Opportunities

LQ < 0.5 with ≥ 50 employed, realistic diversification targets. Source: BLS QCEW
0.22x
Publishing Industries and Telecommunications
52 employed
0.25x
Merchant Wholesalers, Nondurable Goods
147 employed
Key Takeaways
Generated from BLS QCEW sub-sector Location Quotients.
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Rockwall County's Top Sectors by Workforce Share
Each rectangle's area is proportional to that sector's share of total private-sector employment across all NAICS supersectors. Hover for exact employment.
Source: Bureau of Labor Statistics QCEW 2024 Annual · Private sector, NAICS supersectors

Housing & Affordability

Census ACS

Housing Overview

Source: Census Bureau ACS 2024 5-Year Estimates · Tables B25001, B25077, B25064
$415,500 ▲
Median Home Value vs 2019
$1,992 ▲
Rent/Mo
82.5% ▲
Owner-Occ
5.4% ▲
Vacancy
3.2x
Home Value to Income Ratio
vs. ~4.1x national average
Key Takeaways
Generated from Census ACS housing tables.

Workforce Pipeline

Labor force readiness, commuting, and workforce composition

Labor Market Overview

Source: Census ACS 2024 · Tables B01001, B23025, B08303, B08301
75,249 ▲
Working Age (18-64) vs 2019
Mean Commute 7 min above national avg
33.8 min
Work From Home vs 15.1% national
18.6%
Prime-Age Employed (25-54)
84.8%
of prime-age population
Labor force participation rate: 88.4% of working-age population (18-64) 88% Participation
▲ vs 2019

Education & Talent Pipeline

Source: Census ACS 2024 · Table B15003 · College Scorecard
Bachelor's+
44.5% ▲
HS Diploma+
94.4% ▲
Local Institutions
Total credentials awarded
79,681/yr
Texas A&M University-College Station 20,117/yr
The University of Texas at Austin 17,432/yr
Lone Star College System 11,449/yr
Dallas College 10,913/yr
University of Houston 10,852/yr
Texas State University 8,918/yr

Aging Workforce

Source: Census Bureau ACS · Derived from age & employment tables
19.3%
55+ of working-age population (18-64)

Workforce by Occupation

Source: Census ACS 2024 · Table C24010 · Civilian employed population 16+
Management / Professional
50.2%
Service
11.7%
Sales & Office
22.4%
Construction / Maint.
6.7%
Production / Transport
9.0%
Bars scaled 2× for visual differentiation; percentage labels show actual share of 63,548 employed workers.
Key Takeaways
Generated from ACS workforce data and College Scorecard.

AI-Powered Insights

Machine learning analysis across 20+ federal data sources

Sample AI Insight
- a preview of the kind of synthesis EP produces for paying customers

Rockwall County shows meaningful potential for plastics and rubber products manufacturing attraction, with a 4.00x concentration and 772 jobs in this sub-sector.

The interconnected base across plastics and rubber products manufacturing, general merchandise retailers, and private households creates supply-chain attraction leverage rather than single-employer risk, a structural advantage for industrial recruitment.

Industry Shift Analysis

Manufacturing Automation Risk
High
Healthcare Growth Forecast
+4.2% CAGR
Remote Work Migration
67/100

Prospect Match Scores

Advanced Manufacturing
92/100
Life Sciences
84/100
Data Centers
71/100

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Economic
Demographic
Housing
Workforce
Median Income
$127,981
vs $80,734 national
GDP
$7.9B
2024
Unemployment
3.7%
vs 5.2% national
Top Employers by Sector
Accommodation and Food Services
6,584
Retail Trade
6,303
Health Care and Social Assistance
5,857
Construction
3,195
Manufacturing
2,877
Census ACS, BLS QCEW, BEA, HUD · Auto-updatedPowered by ExecutivePulse
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USAspending
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Quality of Life
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Data Sources

All data from official federal APIs. Auto-refreshed on publication schedules.

Census ACS 5-Year2024
BLS QCEW2024 annual
BLS LAUS (via FRED)2025 annual
BEA Regional GDP2024
Census CBP2023
HUD Fair Market RentsFY2026
FCC Broadband Map2025
USAspending.govFY2026
College ScorecardAY 2022-23