Live Federal Data

Rutherford County, Tennessee

FIPS 47149 · Nashville-Davidson--Murfreesboro--Franklin, TN · Pop. 360,646
9 Sources May 19, 2026
$85,470 ▲
Median Income
$80,734 national
2.9% ▲
Unemployment
5.2% national
202,156
Labor Force
35.8% ▲
Bachelor's+
35.7% national
Data / United States / Tennessee / Rutherford County
Demographics Economy Industry Concentration Housing Workforce AI Insights

Demographics & Population

Census Bureau American Community Survey 2024 · 5-Year Estimates

Household Income

Source: U.S. Census Bureau · American Community Survey 2024 5-Year Estimates
Median Household
$85,470 ▲
Per Capita
$39,158 ▲
Mean Household
$105,834 ▲
Poverty Rate
9.3% ▼
Median Income Comparison
Rutherford County$85,470
Tennessee$69,595
National$80,734

Population Profile

Source: Census Bureau ACS 2024 · Tables B01001, B02001, B03003 · Median Age: 34
65+: 11.2% (40,298 residents) 55-64: 10.7% (38,628 residents) 35-54: 27.1% (97,779 residents) 18-34: 26.3% (94,838 residents) Under 18: 24.7% (89,103 residents) 34 Median Age
Cohorts
Under 18 · 24.7%
18-34 · 26.3%
35-54 · 27.1%
55-64 · 10.7%
65+ · 11.2%
Race & Ethnicity
White65.9%
Black or African American14.8%
Asian3.7%
Hispanic or Latino(any race)12.2%
Hispanic or Latino is an ethnic category and overlaps with the race categories above.

Educational Attainment

Source: Census Bureau ACS 2024 · Table B15003 · Population 25+
92.4%
High School+
National: 89.6%
▲ +2.8 pts
35.8%
Bachelor's+
National: 35.7%
▲ +0.1 pts
11.8%
Graduate+
National: 14.1%
▼ 2.3 pts

Employment Overview

Source: U.S. Census Bureau · American Community Survey 2024 5-Year Estimates
360,646
Population
202,156
Labor Force
Employed
194,366
Unemployment Rate BLS LAUS 2025 annual
2.9% ▲ +0.1 pts YoY
Mean Commute 2 min above national avg
28.1 min
Work From Home vs 15.1% national
15.0%
Key Takeaways
Auto-generated from benchmark deltas. Bullets only appear when the comparison is meaningful.

Economy & Industry

Bureau of Labor Statistics QCEW · Bureau of Economic Analysis

Top Industries by Employment

Source: Bureau of Labor Statistics · Quarterly Census of Employment & Wages 2024 Annual
IndustryEmploymentShare of Top 10Avg Wage
1Manufacturing		 27,971 24.0%
$89,693
2Retail Trade		 16,874 14.5%
$40,788
3Accommodation and Food Services		 15,006 12.9%
$24,738
4Transportation and Warehousing		 13,475 11.6%
$58,484
5Health Care and Social Assistance		 13,142 11.3%
$62,906
6Administrative and Support and Waste Management		 8,266 7.1%
$44,249
7Wholesale Trade		 7,004 6.0%
$91,987
8Construction		 6,872 5.9%
$74,965
9Professional, Scientific, and Technical Services		 4,167 3.6%
$86,684
10Other Services (except Public Administration)		 3,559 3.1%
$51,417
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Key Takeaways
Generated from BLS QCEW.
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Industry Concentration

Location Quotient measures regional specialization vs. national average. LQ > 1.0 = concentrated.

Location Quotient Analysis

Concentrated Industries
Source: BLS QCEW · 3-digit NAICS sub-sector · Location Quotient vs. national employment share
Same source as the Top Industries table above, sub-sector view surfaces the specialization the supersector view masks (e.g., Plastics & Rubber Manufacturing inside the Manufacturing supersector).
Transportation Equipment Manufacturing
8.74x
14,913
Electrical Equipment, Appliance Manufacturing
5.97x
2,415
Warehousing and Storage
3.33x
6,073
Couriers and Messengers
2.68x
2,767
Truck Transportation
2.17x
3,162
Food Manufacturing
1.93x
3,278
Plastics and Rubber Products Manufacturing
1.85x
1,285
Support Activities for Transportation
1.74x
1,369
Paper Manufacturing
1.66x
567
Rental and Leasing Services
1.61x
889

Cluster Depth

Source: BLS QCEW · Sub-sectors with LQ ≥ 1.5 indicate genuine cluster concentration
Dominant Cluster
Manufacturing Cluster
Coherent grouping of concentrated sub-sectors, signals supply-chain fit for site selectors
22,458
Cluster Employment
8.74x
Peak LQ
Concentrated Sub-Sectors
Transportation Equipment Manufacturing
8.74x 14,913
Electrical Equipment, Appliance Manufacturing
5.97x 2,415
Warehousing and Storage
3.33x 6,073
Couriers and Messengers
2.68x 2,767
Truck Transportation
2.17x 3,162
Food Manufacturing
1.93x 3,278
Plastics and Rubber Products Manufacturing
1.85x 1,285
Support Activities for Transportation
1.74x 1,369
Paper Manufacturing
1.66x 567
Rental and Leasing Services
1.61x 889

Attraction Opportunities

LQ < 0.5 with ≥ 50 employed, realistic diversification targets. Source: BLS QCEW
0.15x
Crop Production
79 employed
0.16x
Transit and Ground Passenger Transportation
82 employed
0.30x
Machinery Manufacturing
316 employed
0.30x
Wholesale Trade Agents and Brokers
143 employed
0.35x
Educational Services
1,073 employed
Key Takeaways
Generated from BLS QCEW sub-sector Location Quotients.
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Rutherford County's Top Sectors by Workforce Share
Each rectangle's area is proportional to that sector's share of total private-sector employment across all NAICS supersectors. Hover for exact employment.
Source: Bureau of Labor Statistics QCEW 2024 Annual · Private sector, NAICS supersectors

Housing & Affordability

Census ACS

Housing Overview

Source: Census Bureau ACS 2024 5-Year Estimates · Tables B25001, B25077, B25064
$382,600 ▲
Median Home Value vs 2019
$1,502 ▲
Rent/Mo
64.8% ▼
Owner-Occ
6.8% ▲
Vacancy
4.5x
Home Value to Income Ratio
vs. ~4.1x national average
Key Takeaways
Generated from Census ACS housing tables.

Workforce Pipeline

Labor force readiness, commuting, and workforce composition

Labor Market Overview

Source: Census ACS 2024 · Tables B01001, B23025, B08303, B08301
231,245 ▲
Working Age (18-64) vs 2019
Mean Commute 2 min above national avg
28.1 min
Work From Home vs 15.1% national
15.0%
Prime-Age Employed (25-54)
84.1%
of prime-age population
Labor force participation rate: 87.4% of working-age population (18-64) 87% Participation
▲ vs 2019

Education & Talent Pipeline

Source: Census ACS 2024 · Table B15003 · College Scorecard
Bachelor's+
35.8% ▲
HS Diploma+
92.4% ▲
Local Institutions
Total credentials awarded
26,245/yr
The University of Tennessee-Knoxville 8,049/yr
University of Memphis 4,862/yr
Middle Tennessee State University 4,677/yr
East Tennessee State University 3,604/yr
The University of Tennessee-Chattanooga 2,551/yr
Tennessee Technological University 2,502/yr

Aging Workforce

Source: Census Bureau ACS · Derived from age & employment tables
16.7%
55+ of working-age population (18-64)

Workforce by Occupation

Source: Census ACS 2024 · Table C24010 · Civilian employed population 16+
Management / Professional
39.7%
Service
14.7%
Sales & Office
20.4%
Construction / Maint.
8.9%
Production / Transport
16.3%
Bars scaled 2× for visual differentiation; percentage labels show actual share of 194,366 employed workers.
Key Takeaways
Generated from ACS workforce data and College Scorecard.

AI-Powered Insights

Machine learning analysis across 20+ federal data sources

Sample AI Insight
- a preview of the kind of synthesis EP produces for paying customers

Rutherford County shows strong potential for transportation equipment manufacturing attraction, with a 8.74x concentration and 14,913 jobs in this sub-sector, it ranks in the top decile nationally.

The interconnected base across transportation equipment manufacturing, electrical equipment, appliance manufacturing, and warehousing and storage creates supply-chain attraction leverage rather than single-employer risk, a structural advantage for industrial recruitment.

Industry Shift Analysis

Manufacturing Automation Risk
High
Healthcare Growth Forecast
+4.2% CAGR
Remote Work Migration
67/100

Prospect Match Scores

Advanced Manufacturing
92/100
Life Sciences
84/100
Data Centers
71/100

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Economic
Demographic
Housing
Workforce
Median Income
$85,470
vs $80,734 national
Labor Force
202,156
Unemployment
2.9%
vs 5.2% national
Top Employers by Sector
Manufacturing
27,971
Retail Trade
16,874
Accommodation and Food Services
15,006
Transportation and Warehousing
13,475
Health Care and Social Assistance
13,142
Census ACS, BLS QCEW, BEA, HUD · Auto-updatedPowered by ExecutivePulse
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Federal Investment
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Quality of Life
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Data Sources

All data from official federal APIs. Auto-refreshed on publication schedules.

Census ACS 5-Year2024
BLS QCEW2024 annual
BLS LAUS (via FRED)2025 annual
BEA Regional GDP2024
Census CBP2023
HUD Fair Market RentsFY2026
FCC Broadband Map2025
USAspending.govFY2026
College ScorecardAY 2022-23