Live Federal Data

Crow Wing County, Minnesota

FIPS 27035 · Brainerd, MN · Pop. 67,686
9 Sources May 19, 2026
$72,589
Median Income
$80,734 national
4.8%
Unemployment
5.2% national
33,136
Labor Force
29.3%
Bachelor's+
35.7% national

Demographics & Population

Census Bureau American Community Survey 2024 · 5-Year Estimates

Household Income

Source: U.S. Census Bureau · American Community Survey 2024 5-Year Estimates
Median Household
$72,589
Per Capita
$41,886
Mean Household
$95,168
Poverty Rate
9.9%
Median Income Comparison
Crow Wing County$72,589
Minnesota$89,062
National$80,734

Population Profile

Source: Census Bureau ACS 2024 · Tables B01001, B02001, B03003 · Median Age: 46
65+: 24.5% (16,563 residents) 55-64: 15.2% (10,312 residents) 35-54: 22.7% (15,336 residents) 18-34: 17.2% (11,632 residents) Under 18: 20.5% (13,843 residents) 46 Median Age
Cohorts
Under 18 · 20.5%
18-34 · 17.2%
35-54 · 22.7%
55-64 · 15.2%
65+ · 24.5%
Race & Ethnicity
White93.7%
Black or African American0.5%
Asian0.4%
Hispanic or Latino(any race)1.6%
Hispanic or Latino is an ethnic category and overlaps with the race categories above.

Educational Attainment

Source: Census Bureau ACS 2024 · Table B15003 · Population 25+
94.6%
High School+
National: 89.6%
▲ +5.0 pts
29.3%
Bachelor's+
National: 35.7%
▼ 6.4 pts
9.6%
Graduate+
National: 14.1%
▼ 4.5 pts

Employment Overview

Source: U.S. Census Bureau · American Community Survey 2024 5-Year Estimates
67,686
Population
33,136
Labor Force
Employed
31,296
Unemployment Rate BLS LAUS 2025 annual
4.8% ▲ +1.0 pts YoY
Mean Commute 3 min below national avg
23.1 min
Work From Home vs 15.1% national
13.2%
Key Takeaways
Auto-generated from benchmark deltas. Bullets only appear when the comparison is meaningful.

Economy & Industry

Bureau of Labor Statistics QCEW · Bureau of Economic Analysis

Top Industries by Employment

Source: Bureau of Labor Statistics · Quarterly Census of Employment & Wages 2024 Annual
IndustryEmploymentShare of Top 10Avg Wage
1Health Care and Social Assistance
5,986 24.2%
$63,898
2Retail Trade
4,739 19.2%
$40,342
3Accommodation and Food Services
4,277 17.3%
$25,882
4Manufacturing
2,950 11.9%
$58,356
5Construction
2,200 8.9%
$76,048
6Finance and Insurance
1,144 4.6%
$81,719
7Other Services (except Public Administration)
1,104 4.5%
$28,849
8Professional, Scientific, and Technical Services
805 3.3%
$76,301
9Wholesale Trade
778 3.2%
$65,154
10Administrative and Support and Waste Management
709 2.9%
$38,961
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Key Takeaways
Generated from BLS QCEW.
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Industry Concentration

Location Quotient measures regional specialization vs. national average. LQ > 1.0 = concentrated.

Location Quotient Analysis

Concentrated Industries
Source: BLS QCEW · 3-digit NAICS sub-sector · Location Quotient vs. national employment share
Same source as the Top Industries table above, sub-sector view surfaces the specialization the supersector view masks (e.g., Plastics & Rubber Manufacturing inside the Manufacturing supersector).
Printing and Related Support Activities
4.09x
292
Accommodation
3.84x
1,470
Fabricated Metal Product Manufacturing
3.29x
947
Wood Product Manufacturing
2.85x
235
Building Material and Garden Supply Retailers
2.42x
672
Heavy and Civil Engineering Construction
2.41x
552
Plastics and Rubber Products Manufacturing
2.18x
315
Furniture and Related Product Manufacturing
1.96x
135
General Merchandise Retailers
1.95x
1,271
Gasoline Stations and Fuel Dealers
1.79x
376

Cluster Depth

Source: BLS QCEW · Sub-sectors with LQ ≥ 1.5 indicate genuine cluster concentration
Dominant Cluster
Retail Trade Cluster
Coherent grouping of concentrated sub-sectors, signals supply-chain fit for site selectors
2,319
Cluster Employment
2.42x
Peak LQ
Concentrated Sub-Sectors
Printing and Related Support Activities
4.09x 292
Accommodation
3.84x 1,470
Fabricated Metal Product Manufacturing
3.29x 947
Wood Product Manufacturing
2.85x 235
Building Material and Garden Supply Retailers
2.42x 672
Heavy and Civil Engineering Construction
2.41x 552
Plastics and Rubber Products Manufacturing
2.18x 315
Furniture and Related Product Manufacturing
1.96x 135
General Merchandise Retailers
1.95x 1,271
Gasoline Stations and Fuel Dealers
1.79x 376

Attraction Opportunities

LQ < 0.5 with ≥ 50 employed, realistic diversification targets. Source: BLS QCEW
0.17x
Management of Companies and Enterprises
88 employed
0.36x
Administrative and Support Services
625 employed
0.37x
Professional, Scientific, and Technical Services
805 employed
0.38x
Securities, Commodity Contracts, Investments
83 employed
0.40x
Publishing Industries and Telecommunications
73 employed
Key Takeaways
Generated from BLS QCEW sub-sector Location Quotients.
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Crow Wing County's Top Sectors by Workforce Share
Each rectangle's area is proportional to that sector's share of total private-sector employment across all NAICS supersectors. Hover for exact employment.
Source: Bureau of Labor Statistics QCEW 2024 Annual · Private sector, NAICS supersectors

Housing & Affordability

Census ACS · HUD Fair Market Rents FY2026

Housing Overview

Source: Census Bureau ACS 2024 5-Year Estimates · Tables B25001, B25077, B25064
$306,800
Median Home Value vs 2019
$971
Rent/Mo
77.0%
Owner-Occ
31.1%
Vacancy
4.2x
Home Value to Income Ratio
vs. ~4.1x national average

HUD Fair Market Rents

Source: HUD · Fair Market Rents FY2026
Studio
$772/mo
1 Bedroom
$854/mo
2 Bedroom
$1,120/mo
3 Bedroom
$1,345/mo
4 Bedroom
$1,569/mo
30% of monthly median household income (~$1,815/mo) · rents above this line are typically considered cost-burdened.
Key Takeaways
Generated from Census ACS housing tables + HUD Fair Market Rents.

Workforce Pipeline

Labor force readiness, commuting, and workforce composition

Labor Market Overview

Source: Census ACS 2024 · Tables B01001, B23025, B08303, B08301
37,280
Working Age (18-64) vs 2019
Mean Commute 3 min below national avg
23.1 min
Work From Home vs 15.1% national
13.2%
Prime-Age Employed (25-54)
84.2%
of prime-age population
Labor force participation rate: 88.9% of working-age population (18-64) 89% Participation
▲ vs 2019

Education & Talent Pipeline

Source: Census ACS 2024 · Table B15003 · College Scorecard
Bachelor's+
29.3%
HS Diploma+
94.6%
Local Institutions
Total credentials awarded
49,702/yr
Capella University 14,847/yr
University of Minnesota-Twin Cities 13,676/yr
Walden University 12,870/yr
Minnesota State University-Mankato 3,728/yr
University of Minnesota-Duluth 2,468/yr
Century College 2,113/yr

Aging Workforce

Source: Census Bureau ACS · Derived from age & employment tables
27.7%
55+ of working-age population (18-64)
Elevated retirement risk, above the 20% threshold. Succession planning recommended.

Workforce by Occupation

Source: Census ACS 2024 · Table C24010 · Civilian employed population 16+
Management / Professional
37.9%
Service
17.4%
Sales & Office
20.3%
Construction / Maint.
11.1%
Production / Transport
13.4%
Bars scaled 2× for visual differentiation; percentage labels show actual share of 31,296 employed workers.
Key Takeaways
Generated from ACS workforce data and College Scorecard.

AI-Powered Insights

Machine learning analysis across 20+ federal data sources

Sample AI Insight
- a preview of the kind of synthesis EP produces for paying customers

Crow Wing County shows meaningful potential for printing and related support activities attraction, with a 4.09x concentration and 292 jobs in this sub-sector. Near-term succession risk is elevated, with 27.7% of the working-age population within 10 years of retirement age.

The interconnected base across printing and related support activities, accommodation, and fabricated metal product manufacturing creates supply-chain attraction leverage rather than single-employer risk, a structural advantage for industrial recruitment.

Industry Shift Analysis

Manufacturing Automation Risk
High
Healthcare Growth Forecast
+4.2% CAGR
Remote Work Migration
67/100

Prospect Match Scores

Advanced Manufacturing
92/100
Life Sciences
84/100
Data Centers
71/100

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Economic
Demographic
Housing
Workforce
Median Income
$72,589
vs $80,734 national
Labor Force
33,136
Unemployment
4.8%
vs 5.2% national
Top Employers by Sector
Health Care and Social Assistance
5,986
Retail Trade
4,739
Accommodation and Food Services
4,277
Manufacturing
2,950
Construction
2,200
Census ACS, BLS QCEW, BEA, HUD · Auto-updatedPowered by ExecutivePulse
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Data Sources

All data from official federal APIs. Auto-refreshed on publication schedules.

Census ACS 5-Year2024
BLS QCEW2024 annual
BLS LAUS (via FRED)2025 annual
BEA Regional GDP2024
Census CBP2023
HUD Fair Market RentsFY2026
FCC Broadband Map2025
USAspending.govFY2026
College ScorecardAY 2022-23