Live Federal Data

Grand Traverse County, Michigan

FIPS 26055 · Traverse City, MI · Pop. 96,166
9 Sources May 19, 2026
$81,647
Median Income
$80,734 national
4.1%
Unemployment
5.2% national
50,944
Labor Force
40.6%
Bachelor's+
35.7% national

Demographics & Population

Census Bureau American Community Survey 2024 · 5-Year Estimates

Household Income

Source: U.S. Census Bureau · American Community Survey 2024 5-Year Estimates
Median Household
$81,647
Per Capita
$45,034
Mean Household
$105,300
Poverty Rate
9.6%
Median Income Comparison
Grand Traverse County$81,647
Michigan$72,875
National$80,734

Population Profile

Source: Census Bureau ACS 2024 · Tables B01001, B02001, B03003 · Median Age: 44
65+: 22.0% (21,109 residents) 55-64: 14.4% (13,875 residents) 35-54: 24.6% (23,677 residents) 18-34: 19.6% (18,816 residents) Under 18: 19.4% (18,689 residents) 44 Median Age
Cohorts
Under 18 · 19.4%
18-34 · 19.6%
35-54 · 24.6%
55-64 · 14.4%
65+ · 22.0%
Race & Ethnicity
White91.7%
Black or African American0.8%
Asian0.7%
Hispanic or Latino(any race)3.4%
Hispanic or Latino is an ethnic category and overlaps with the race categories above.

Educational Attainment

Source: Census Bureau ACS 2024 · Table B15003 · Population 25+
95.7%
High School+
National: 89.6%
▲ +6.1 pts
40.6%
Bachelor's+
National: 35.7%
▲ +4.9 pts
16.8%
Graduate+
National: 14.1%
▲ +2.7 pts

Employment Overview

Source: U.S. Census Bureau · American Community Survey 2024 5-Year Estimates
96,166
Population
50,944
Labor Force
Employed
48,850
Unemployment Rate BLS LAUS 2025 annual
4.1% ▲ +0.2 pts YoY
Mean Commute 6 min below national avg
20.6 min
Work From Home vs 15.1% national
15.2%
Key Takeaways
Auto-generated from benchmark deltas. Bullets only appear when the comparison is meaningful.

Economy & Industry

Bureau of Labor Statistics QCEW · Bureau of Economic Analysis

Top Industries by Employment

Source: Bureau of Labor Statistics · Quarterly Census of Employment & Wages 2024 Annual
IndustryEmploymentShare of Top 10Avg Wage
1Health Care and Social Assistance
10,937 26.7%
$70,451
2Retail Trade
7,218 17.6%
$40,433
3Accommodation and Food Services
6,035 14.7%
$29,183
4Manufacturing
4,503 11.0%
$66,238
5Construction
3,190 7.8%
$68,027
6Finance and Insurance
2,283 5.6%
$106,095
7Professional, Scientific, and Technical Services
2,117 5.2%
$80,127
8Other Services (except Public Administration)
1,858 4.5%
$48,425
9Wholesale Trade
1,482 3.6%
$71,774
10Administrative and Support and Waste Management
1,398 3.4%
$50,585
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Key Takeaways
Generated from BLS QCEW.
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Industry Concentration

Location Quotient measures regional specialization vs. national average. LQ > 1.0 = concentrated.

Location Quotient Analysis

Concentrated Industries
Source: BLS QCEW · 3-digit NAICS sub-sector · Location Quotient vs. national employment share
Same source as the Top Industries table above, sub-sector view surfaces the specialization the supersector view masks (e.g., Plastics & Rubber Manufacturing inside the Manufacturing supersector).
Textile Product Mills
11.84x
385
Beverage and Tobacco Product Manufacturing
3.65x
409
2.53x
183
Building Material and Garden Supply Retailers
1.95x
907
Machinery Manufacturing
1.90x
705
Accommodation
1.90x
1,218
Fabricated Metal Product Manufacturing
1.74x
841
General Merchandise Retailers
1.62x
1,774
Repair and Maintenance
1.60x
782
Forestry and Logging
1.58x
25

Cluster Depth

Source: BLS QCEW · Sub-sectors with LQ ≥ 1.5 indicate genuine cluster concentration
Dominant Cluster
Retail Trade Cluster
Coherent grouping of concentrated sub-sectors, signals supply-chain fit for site selectors
2,681
Cluster Employment
1.95x
Peak LQ
Concentrated Sub-Sectors
Textile Product Mills
11.84x 385
Beverage and Tobacco Product Manufacturing
3.65x 409
2.53x 183
Building Material and Garden Supply Retailers
1.95x 907
Machinery Manufacturing
1.90x 705
Accommodation
1.90x 1,218
Fabricated Metal Product Manufacturing
1.74x 841
General Merchandise Retailers
1.62x 1,774
Repair and Maintenance
1.60x 782
Forestry and Logging
1.58x 25

Attraction Opportunities

LQ < 0.5 with ≥ 50 employed, realistic diversification targets. Source: BLS QCEW
0.24x
Truck Transportation
124 employed
0.26x
Warehousing and Storage
164 employed
0.40x
Publishing Industries and Telecommunications
122 employed
0.45x
Computer and Electronic Product Manufacturing
155 employed
0.45x
Administrative and Support Services
1,302 employed
Key Takeaways
Generated from BLS QCEW sub-sector Location Quotients.
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Grand Traverse County's Top Sectors by Workforce Share
Each rectangle's area is proportional to that sector's share of total private-sector employment across all NAICS supersectors. Hover for exact employment.
Source: Bureau of Labor Statistics QCEW 2024 Annual · Private sector, NAICS supersectors

Housing & Affordability

Census ACS · HUD Fair Market Rents FY2026

Housing Overview

Source: Census Bureau ACS 2024 5-Year Estimates · Tables B25001, B25077, B25064
$339,400
Median Home Value vs 2019
$1,288
Rent/Mo
77.2%
Owner-Occ
14.3%
Vacancy
4.2x
Home Value to Income Ratio
vs. ~4.1x national average

HUD Fair Market Rents

Source: HUD · Fair Market Rents FY2026
Studio
$1,136/mo
1 Bedroom
$1,143/mo
2 Bedroom
$1,357/mo
3 Bedroom
$1,747/mo
4 Bedroom
$1,797/mo
30% of monthly median household income (~$2,041/mo) · rents above this line are typically considered cost-burdened.
Key Takeaways
Generated from Census ACS housing tables + HUD Fair Market Rents.

Workforce Pipeline

Labor force readiness, commuting, and workforce composition

Labor Market Overview

Source: Census ACS 2024 · Tables B01001, B23025, B08303, B08301
56,368
Working Age (18-64) vs 2019
Mean Commute 6 min below national avg
20.6 min
Work From Home vs 15.1% national
15.2%
Prime-Age Employed (25-54)
86.0%
of prime-age population
Labor force participation rate: 90.4% of working-age population (18-64) 90% Participation
▲ vs 2019

Education & Talent Pipeline

Source: Census ACS 2024 · Table B15003 · College Scorecard
Bachelor's+
40.6%
HS Diploma+
95.7%
Local Institutions
Total credentials awarded
52,294/yr
University of Michigan-Ann Arbor 15,687/yr
Michigan State University 13,090/yr
Wayne State University 7,003/yr
Grand Valley State University 6,722/yr
Western Michigan University 5,086/yr
Oakland University 4,706/yr

Aging Workforce

Source: Census Bureau ACS · Derived from age & employment tables
24.6%
55+ of working-age population (18-64)
Elevated retirement risk, above the 20% threshold. Succession planning recommended.

Workforce by Occupation

Source: Census ACS 2024 · Table C24010 · Civilian employed population 16+
Management / Professional
42.7%
Service
16.7%
Sales & Office
19.7%
Construction / Maint.
8.9%
Production / Transport
11.9%
Bars scaled 2× for visual differentiation; percentage labels show actual share of 48,850 employed workers.
Key Takeaways
Generated from ACS workforce data and College Scorecard.

AI-Powered Insights

Machine learning analysis across 20+ federal data sources

Sample AI Insight
- a preview of the kind of synthesis EP produces for paying customers

Grand Traverse County shows strong potential for textile product mills attraction, with a 11.84x concentration and 385 jobs in this sub-sector, it ranks in the top decile nationally. Near-term succession risk is elevated, with 24.6% of the working-age population within 10 years of retirement age.

The interconnected base across textile product mills, beverage and tobacco product manufacturing, and creates supply-chain attraction leverage rather than single-employer risk, a structural advantage for industrial recruitment.

Industry Shift Analysis

Manufacturing Automation Risk
High
Healthcare Growth Forecast
+4.2% CAGR
Remote Work Migration
67/100

Prospect Match Scores

Advanced Manufacturing
92/100
Life Sciences
84/100
Data Centers
71/100

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Economic
Demographic
Housing
Workforce
Median Income
$81,647
vs $80,734 national
Labor Force
50,944
Unemployment
4.1%
vs 5.2% national
Top Employers by Sector
Health Care and Social Assistance
10,937
Retail Trade
7,218
Accommodation and Food Services
6,035
Manufacturing
4,503
Construction
3,190
Census ACS, BLS QCEW, BEA, HUD · Auto-updatedPowered by ExecutivePulse
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Data Sources

All data from official federal APIs. Auto-refreshed on publication schedules.

Census ACS 5-Year2024
BLS QCEW2024 annual
BLS LAUS (via FRED)2025 annual
BEA Regional GDP2024
Census CBP2023
HUD Fair Market RentsFY2026
FCC Broadband Map2025
USAspending.govFY2026
College ScorecardAY 2022-23