Live Federal Data

Madison County, Iowa

FIPS 19121 · Des Moines-West Des Moines, IA · Pop. 16,926
7 Sources Mar 15, 2026
$90,855
Median Income
3.5%
Unemployment
9,242
Labor Force
27.1%
Bachelor's+
Data / United States / Iowa / Madison County
Demographics Economy Industry Concentration Housing Workforce AI Insights

Demographics & Population

Census Bureau American Community Survey 2024 · 5-Year Estimates

Household Income

Source: U.S. Census Bureau · American Community Survey 2024 5-Year Estimates
Median Household
$90,855
Per Capita
$43,167
Mean Household
$106,293
Poverty Rate
7.0%
Median Income Comparison
Madison County$90,855
State Average$67,587
National$75,149

Age Distribution

Source: Census Bureau ACS 2024 · Table B01001 · Median Age: 41
41 Median Age
Under 18 18-34 35-54 55-64 65+

Educational Attainment

Source: Census Bureau ACS 2024 · Table B15003 · Population 25+
97 PERCENT
High School+
Natl: 88.6%
27 PERCENT
Bachelor's+
Natl: 33.7%
6 PERCENT
Graduate+
Natl: 13.1%

Population Overview

Source: U.S. Census Bureau · American Community Survey 2024 5-Year Estimates
16,926
Population
9,242
Labor Force
Employed
8,913
Unemployment Rate
3.5%
Mean Commute
28.7 min
Work From Home
17.4%
Madison County is home to 16,926 residents with a median household income of $90,855, above the national median. The workforce of 9,242 shows 27.1% with a bachelor's degree or higher.
All figures from U.S. Census Bureau American Community Survey 2024 5-Year Estimates. National/state benchmarks from ACS 2023.

Economy & Industry

Bureau of Labor Statistics QCEW · Bureau of Economic Analysis

Top Industries by Employment

Source: Bureau of Labor Statistics · Quarterly Census of Employment & Wages 2024 Annual
IndustryEmploymentAvg Wage
1Retail Trade
594 $28,525
2Construction
347 $54,916
3Accommodation & Food Services
345 $17,468
4Health Care & Social Assistance
303 $31,597
5Manufacturing
244 $51,208
6Finance & Insurance
190 $83,606
7Wholesale Trade
127 $95,243
8Other Services (except Public Admin)
91 $40,098
9Arts, Entertainment & Recreation
44 $30,149
10Information
42 $43,385
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Industry Concentration

Location Quotient measures regional specialization vs. national average. LQ > 1.0 = concentrated.

Concentrated Industries
Source: Census Bureau County Business Patterns · Location Quotient vs. national employment share
Mining, quarrying, and oil and gas extraction
6.49x
50
Construction
2.98x
333
Agriculture, forestry, fishing and hunting
2.74x
7
Wholesale trade
2.60x
242
Other services (except public administration)
1.75x
145
Real estate and rental and leasing
1.58x
56

Attraction Opportunities — Below Average Industries

LQ < 0.5 — below-average employment, potential attraction targets. Source: Census Bureau County Business Patterns
0.04x
Educational services
2 employed
Industry Ecosystem
Madison County's Economic Network
Top industries by employment — node size reflects workforce share
Source: Bureau of Labor Statistics QCEW 2024 Annual · Private sector, NAICS supersectors

Housing & Affordability

Census ACS

Housing Overview

Source: Census Bureau ACS 2024 · Tables B25001, B25077, B25064
$245,100
Median Home Value
$1,036
Rent/Mo
80.1%
Owner-Occ
5.7%
Vacancy
2.7x
Home Value to Income Ratio — Affordable

Workforce Pipeline

Labor force readiness, commuting, and workforce composition

Source: Census ACS 2024 · Tables B01001, B23025
9,673
Working Age (18-64)
96% Participation

Commute & Flexibility

Source: Census ACS 2024 · Tables B08303, B08301, B15003
Mean Commute
28.7 min
Work From Home
17.4%
Bachelor's+
27.1%
HS Diploma+
96.6%

Aging Workforce

Source: Census Bureau ACS · Derived from age & employment tables
23.6%
Elevated retirement risk — above the 20% threshold. Succession planning recommended.

AI-Powered Insights

Machine learning analysis across 20+ federal data sources

Industry Shift Analysis

Manufacturing Automation Risk
High
Healthcare Growth Forecast
+4.2% CAGR
Remote Work Migration
67/100

Prospect Match Scores

Advanced Manufacturing
92/100
Life Sciences
84/100
Data Centers
71/100

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Economic
Demographic
Housing
Workforce
Median Income
$90,855
vs $75K national
Population
16,926
Unemployment
3.5%
vs 3.9% national
Top Employers
Retail Trade
594
Construction
347
Accommodation & Food Services
345
Health Care & Social Assistance
303
Manufacturing
244
Housing
$245,100
Home Value
$1,036
Rent
Census ACS, BLS QCEW, BEA, HUD · Auto-updatedPowered by ExecutivePulse
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Data Sources

All data from official federal APIs. Auto-refreshed on publication schedules.

Census ACS 5-Year2024
BLS QCEW2025
BEA Regional GDP2024
Census CBP2024
HUD Fair Market RentsFY2026
FCC Broadband Map2025
USAspending.govFY2026