Brown County, Illinois

• Income gap: Households earn meaningfully less than the national median, which directly affects retail demand, housing absorption, and tax base.
• Talent gap: Bachelor's-or-higher attainment trails the national average by 23.1 pts, relevant for advanced-services attraction strategy.

• Largest sector: Retail Trade employs 103 workers (45.2% of the top displayed sectors), at an average wage of $25,013.
• Wage stratification: Agriculture, Forestry, Fishing and Hunting averages $52,952 while Retail Trade averages $25,013, a 2.1x spread in the same local economy, with implications for workforce development and talent strategy.

• Affordable market: Home value to income ratio of 2.2x is well below the ~4.1x national average; supports talent attraction and family settlement narratives.
• High home ownership: 71.8% owner-occupied; rental supply may be tight for incoming workers.
• Elevated vacancy: 12.1% vacancy rate; potential opportunity for redevelopment or repositioning.
• Broadly affordable rents: All 5 HUD Fair Market Rent bedroom tiers sit below the 30%-of-median-income affordability threshold (~$1,698/mo), a clear cost-of-living advantage for workforce attraction.

• Low participation: 53.3% labor force participation suggests untapped capacity; workforce development programs may unlock supply.
• Short commutes: 15.9-minute mean commute is a quality-of-life and labor-access advantage worth surfacing for site selectors.
• Talent pipeline: 6 local institutions feed the workforce; the top three combined produce 37,237 annual credentials.

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