Live Federal Data

Polk County, Florida

FIPS 12105 · Lakeland-Winter Haven, FL · Pop. 790,694
9 Sources May 19, 2026
$65,978
Median Income
$80,734 national
4.8%
Unemployment
5.2% national
369,267
Labor Force
23.5%
Bachelor's+
35.7% national

Demographics & Population

Census Bureau American Community Survey 2024 · 5-Year Estimates

Household Income

Source: U.S. Census Bureau · American Community Survey 2024 5-Year Estimates
Median Household
$65,978
Per Capita
$33,249
Mean Household
$87,487
Poverty Rate
14.5%
Median Income Comparison
Polk County$65,978
Florida$74,568
National$80,734

Population Profile

Source: Census Bureau ACS 2024 · Tables B01001, B02001, B03003 · Median Age: 40
65+: 19.5% (154,193 residents) 55-64: 11.8% (93,263 residents) 35-54: 24.7% (195,137 residents) 18-34: 22.0% (174,154 residents) Under 18: 22.0% (173,947 residents) 40 Median Age
Cohorts
Under 18 · 22.0%
18-34 · 22.0%
35-54 · 24.7%
55-64 · 11.8%
65+ · 19.5%
Race & Ethnicity
White55.5%
Black or African American14.6%
Asian1.8%
Hispanic or Latino(any race)29.2%
Hispanic or Latino is an ethnic category and overlaps with the race categories above.

Educational Attainment

Source: Census Bureau ACS 2024 · Table B15003 · Population 25+
87.9%
High School+
National: 89.6%
▼ 1.7 pts
23.5%
Bachelor's+
National: 35.7%
▼ 12.2 pts
7.6%
Graduate+
National: 14.1%
▼ 6.5 pts

Employment Overview

Source: U.S. Census Bureau · American Community Survey 2024 5-Year Estimates
790,694
Population
369,267
Labor Force
Employed
350,702
Unemployment Rate BLS LAUS 2025 annual
4.8% ▲ +0.6 pts YoY
Mean Commute 4 min above national avg
30.5 min
Work From Home vs 15.1% national
12.4%
Key Takeaways
Auto-generated from benchmark deltas. Bullets only appear when the comparison is meaningful.

Economy & Industry

Bureau of Labor Statistics QCEW · Bureau of Economic Analysis

Top Industries by Employment

Source: Bureau of Labor Statistics · Quarterly Census of Employment & Wages 2024 Annual
IndustryEmploymentShare of Top 10Avg Wage
1Health Care and Social Assistance
34,979 17.5%
$61,302
2Retail Trade
31,939 16.0%
$38,548
3Transportation and Warehousing
28,758 14.4%
$53,959
4Accommodation and Food Services
21,705 10.9%
$25,533
5Manufacturing
19,343 9.7%
$72,412
6Administrative and Support and Waste Management
18,421 9.2%
$43,732
7Construction
15,465 7.7%
$66,274
8Wholesale Trade
10,555 5.3%
$78,466
9Finance and Insurance
10,048 5.0%
$78,512
10Professional, Scientific, and Technical Services
8,364 4.2%
$73,919
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Key Takeaways
Generated from BLS QCEW.
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Industry Concentration

Location Quotient measures regional specialization vs. national average. LQ > 1.0 = concentrated.

Location Quotient Analysis

Concentrated Industries
Source: BLS QCEW · 3-digit NAICS sub-sector · Location Quotient vs. national employment share
Same source as the Top Industries table above, sub-sector view surfaces the specialization the supersector view masks (e.g., Plastics & Rubber Manufacturing inside the Manufacturing supersector).
Warehousing and Storage
5.95x
18,936
Truck Transportation
2.69x
6,841
Wood Product Manufacturing
2.52x
1,744
Nonmetallic Mineral Product Manufacturing
2.17x
1,517
Mining (except Oil and Gas)
2.00x
641
Petroleum and Coal Products Manufacturing
1.81x
336
Motor Vehicle and Parts Dealers
1.78x
6,112
Food Manufacturing
1.70x
5,040
Chemical Manufacturing
1.56x
2,338
Management of Companies and Enterprises
1.53x
6,712

Cluster Depth

Source: BLS QCEW · Sub-sectors with LQ ≥ 1.5 indicate genuine cluster concentration
Dominant Cluster
Transportation & Warehousing Cluster
Coherent grouping of concentrated sub-sectors, signals supply-chain fit for site selectors
25,777
Cluster Employment
5.95x
Peak LQ
Concentrated Sub-Sectors
Warehousing and Storage
5.95x 18,936
Truck Transportation
2.69x 6,841
Wood Product Manufacturing
2.52x 1,744
Nonmetallic Mineral Product Manufacturing
2.17x 1,517
Mining (except Oil and Gas)
2.00x 641
Petroleum and Coal Products Manufacturing
1.81x 336
Motor Vehicle and Parts Dealers
1.78x 6,112
Food Manufacturing
1.70x 5,040
Chemical Manufacturing
1.56x 2,338
Management of Companies and Enterprises
1.53x 6,712

Attraction Opportunities

LQ < 0.5 with ≥ 50 employed, realistic diversification targets. Source: BLS QCEW
0.07x
Transit and Ground Passenger Transportation
60 employed
0.09x
Computer and Electronic Product Manufacturing
152 employed
0.09x
Internet Publishing and Broadcasting
53 employed
0.09x
Computing Infrastructure Providers and Data Processing
74 employed
0.10x
Electrical Equipment, Appliance Manufacturing
71 employed
0.11x
Air Transportation
101 employed
0.19x
Transportation Equipment Manufacturing
569 employed
Key Takeaways
Generated from BLS QCEW sub-sector Location Quotients.
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Polk County's Top Sectors by Workforce Share
Each rectangle's area is proportional to that sector's share of total private-sector employment across all NAICS supersectors. Hover for exact employment.
Source: Bureau of Labor Statistics QCEW 2024 Annual · Private sector, NAICS supersectors

Housing & Affordability

Census ACS · HUD Fair Market Rents FY2026

Housing Overview

Source: Census Bureau ACS 2024 5-Year Estimates · Tables B25001, B25077, B25064
$266,500
Median Home Value vs 2019
$1,363
Rent/Mo
70.5%
Owner-Occ
15.1%
Vacancy
4.0x
Home Value to Income Ratio
vs. ~4.1x national average

HUD Fair Market Rents

Source: HUD · Fair Market Rents FY2026
Studio
$1,226/mo
1 Bedroom
$1,230/mo
2 Bedroom
$1,497/mo
3 Bedroom
$2,023/mo
4 Bedroom
$2,511/mo
30% of monthly median household income (~$1,649/mo) · rents above this line are typically considered cost-burdened.
Key Takeaways
Generated from Census ACS housing tables + HUD Fair Market Rents.

Workforce Pipeline

Labor force readiness, commuting, and workforce composition

Labor Market Overview

Source: Census ACS 2024 · Tables B01001, B23025, B08303, B08301
462,554
Working Age (18-64) vs 2019
Mean Commute 4 min above national avg
30.5 min
Work From Home vs 15.1% national
12.4%
Prime-Age Employed (25-54)
78.7%
of prime-age population
Labor force participation rate: 79.8% of working-age population (18-64) 80% Participation
▲ vs 2019

Education & Talent Pipeline

Source: Census ACS 2024 · Table B15003 · College Scorecard
Bachelor's+
23.5%
HS Diploma+
87.9%
Local Institutions
Total credentials awarded
104,745/yr
University of Central Florida 20,166/yr
Florida International University 18,426/yr
University of Florida 18,084/yr
Valencia College 17,631/yr
Miami Dade College 16,153/yr
University of South Florida 14,285/yr

Aging Workforce

Source: Census Bureau ACS · Derived from age & employment tables
20.2%
55+ of working-age population (18-64)
Elevated retirement risk, above the 20% threshold. Succession planning recommended.

Workforce by Occupation

Source: Census ACS 2024 · Table C24010 · Civilian employed population 16+
Management / Professional
32.9%
Service
18.8%
Sales & Office
22.8%
Construction / Maint.
10.6%
Production / Transport
14.9%
Bars scaled 2× for visual differentiation; percentage labels show actual share of 350,702 employed workers.
Key Takeaways
Generated from ACS workforce data and College Scorecard.

AI-Powered Insights

Machine learning analysis across 20+ federal data sources

Sample AI Insight
- a preview of the kind of synthesis EP produces for paying customers

Polk County shows strong potential for warehousing and storage attraction, with a 5.95x concentration and 18,936 jobs in this sub-sector, it ranks in the top decile nationally.

The interconnected base across warehousing and storage, truck transportation, and wood product manufacturing creates supply-chain attraction leverage rather than single-employer risk, a structural advantage for industrial recruitment.

Industry Shift Analysis

Manufacturing Automation Risk
High
Healthcare Growth Forecast
+4.2% CAGR
Remote Work Migration
67/100

Prospect Match Scores

Advanced Manufacturing
92/100
Life Sciences
84/100
Data Centers
71/100

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Economic
Demographic
Housing
Workforce
Median Income
$65,978
vs $80,734 national
Labor Force
369,267
Unemployment
4.8%
vs 5.2% national
Top Employers by Sector
Health Care and Social Assistance
34,979
Retail Trade
31,939
Transportation and Warehousing
28,758
Accommodation and Food Services
21,705
Manufacturing
19,343
Census ACS, BLS QCEW, BEA, HUD · Auto-updatedPowered by ExecutivePulse
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Data Sources

All data from official federal APIs. Auto-refreshed on publication schedules.

Census ACS 5-Year2024
BLS QCEW2024 annual
BLS LAUS (via FRED)2025 annual
BEA Regional GDP2024
Census CBP2023
HUD Fair Market RentsFY2026
FCC Broadband Map2025
USAspending.govFY2026
College ScorecardAY 2022-23