Live Federal Data

Santa Cruz County, Arizona

FIPS 04023 · Nogales, AZ · Pop. 48,926
7 Sources Mar 15, 2026
$55,217
Median Income
12.2%
Unemployment
21,762
Labor Force
23.1%
Bachelor's+
Data / United States / Arizona / Santa Cruz County
Demographics Economy Industry Concentration Housing Workforce AI Insights

Demographics & Population

Census Bureau American Community Survey 2024 · 5-Year Estimates

Household Income

Source: U.S. Census Bureau · American Community Survey 2024 5-Year Estimates
Median Household
$55,217
Per Capita
$26,237
Mean Household
$71,913
Poverty Rate
20.2%
Median Income Comparison
Santa Cruz County$55,217
Arizona Average$79,964
National$80,734

Age Distribution

Source: Census Bureau ACS 2024 · Table B01001 · Median Age: 38
38 Median Age
Under 18 18-34 35-54 55-64 65+

Educational Attainment

Source: Census Bureau ACS 2024 · Table B15003 · Population 25+
77 PERCENT
High School+
Natl: 89.6%
23 PERCENT
Bachelor's+
Natl: 35.7%
9 PERCENT
Graduate+
Natl: 13.3%

Population Overview

Source: U.S. Census Bureau · American Community Survey 2024 5-Year Estimates
48,926
Population
21,762
Labor Force
Employed
19,098
Unemployment Rate
12.2%
Mean Commute
24.2 min
Work From Home
8.7%
Santa Cruz County is home to 48,926 residents with a median household income of $55,217, below both state and national medians. The workforce of 21,762 shows 23.1% with a bachelor's degree or higher.
All figures from U.S. Census Bureau American Community Survey 2024 5-Year Estimates (released December 2025). Figures reflect the most recent Census release - older news reports may cite prior vintages.

Economy & Industry

Bureau of Labor Statistics QCEW

Top Industries by Employment

Source: Bureau of Labor Statistics · Quarterly Census of Employment & Wages 2024 Annual
IndustryEmploymentAvg Wage
1Wholesale Trade
1,938 $78,455
2Retail Trade
1,880 $33,189
3Transportation & Warehousing
1,740 $50,796
4Accommodation & Food Services
1,319 $27,524
5Health Care & Social Assistance
663 $58,512
6Manufacturing
559 $55,611
7Agriculture, Forestry, Fishing & Hunting
424 $40,137
8Construction
271 $52,678
9Administrative & Support & Waste Management
212 $50,179
10Other Services (except Public Admin)
194 $39,828
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Industry Concentration

Location Quotient measures regional specialization vs. national average. LQ > 1.0 = concentrated.

Concentrated Industries
Source: Census Bureau County Business Patterns · Location Quotient vs. national employment share
Agriculture, forestry, fishing and hunting
8.85x
80
Wholesale trade
7.52x
2,477
Accommodation and food services
2.03x
1,499
Utilities
1.68x
58

Attraction Opportunities - Below Average Industries

LQ < 0.5 - below-average employment, potential attraction targets. Source: Census Bureau County Business Patterns
0.33x
Professional, scientific, and technical services
177 employed
0.39x
Finance and insurance
144 employed
0.40x
Administrative and support and waste management and remediation services
292 employed
0.40x
Arts, entertainment, and recreation
50 employed
0.42x
Educational services
84 employed
Industry Ecosystem
Santa Cruz County's Economic Network
Top industries by employment - node size reflects workforce share
Source: Bureau of Labor Statistics QCEW 2024 Annual · Private sector, NAICS supersectors

Housing & Affordability

Census ACS · HUD Fair Market Rents FY2026

Housing Overview

Source: Census Bureau ACS 2024 · Tables B25001, B25077, B25064
$233,000
Median Home Value
$829
Rent/Mo
69.3%
Owner-Occ
11.8%
Vacancy
4.2x
Home Value to Income Ratio

HUD Fair Market Rents

Source: HUD · Fair Market Rents FY2026
Studio
$778/mo
1 Bedroom
$860/mo
2 Bedroom
$1129/mo
3 Bedroom
$1570/mo
4 Bedroom
$1615/mo

Workforce Pipeline

Labor force readiness, commuting, and workforce composition

Source: Census ACS 2024 · Tables B01001, B23025
26,893
Working Age (18-64)
81% Participation

Commute & Flexibility

Source: Census ACS 2024 · Tables B08303, B08301, B15003
Mean Commute
24.2 min
Work From Home
8.7%
Bachelor's+
23.1%
HS Diploma+
76.6%

Aging Workforce

Source: Census Bureau ACS · Derived from age & employment tables
21.0%
Elevated retirement risk - above the 20% threshold. Succession planning recommended.

AI-Powered Insights

Machine learning analysis across 20+ federal data sources

Industry Shift Analysis

Manufacturing Automation Risk
High
Healthcare Growth Forecast
+4.2% CAGR
Remote Work Migration
67/100

Prospect Match Scores

Advanced Manufacturing
92/100
Life Sciences
84/100
Data Centers
71/100

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Economic
Demographic
Housing
Workforce
Median Income
$55,217
vs $75K national
Population
48,926
Unemployment
12.2%
vs 3.9% national
Top Employers
Wholesale Trade
1,938
Retail Trade
1,880
Transportation & Warehousing
1,740
Accommodation & Food Services
1,319
Health Care & Social Assistance
663
Housing
$233,000
Home Value
$829
Rent
Census ACS, BLS QCEW, BEA, HUD · Auto-updatedPowered by ExecutivePulse
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Data Sources

All data from official federal APIs. Auto-refreshed on publication schedules.

Census ACS 5-Year2024
BLS QCEW2025
BEA Regional GDP2024
Census CBP2024
HUD Fair Market RentsFY2026
FCC Broadband Map2025
USAspending.govFY2026