Live Canadian Data

Southern, Nova Scotia

NS Economic Region 1240 · Pop. 121,917
16 Sources Jun 06, 2026
121,917 ▲
Population
$65,500 ▲
Median Income (CAD)
$84,000 national
9.0% ▲
Unemployment
$65.3B
Provincial GDP (CAD)
48,300
Total Employment
23.0% ▲
Bachelor's+
25.0% national
Data / Canada / Nova Scotia / Southern
Demographics Economy Industry Concentration Workforce Housing AI Insights

Demographics & Population

Statistics Canada · 2021 Census of Population

Household Income

Source: Statistics Canada · 2021 Census of Population
Median Household Income
$65,500
Poverty Rate (LIM-AT) ⓘ
16.0%
Low Income Measure, after tax · Nova Scotia 2024 · Canada: 12.5%
Median Income Comparison (CAD)
Southern$65,500
National$84,000

Community Snapshot

Source: Statistics Canada · 2021 Census of Population
121,917
Population
27,092
Total Dwellings
Total Employment
48,300
Unemployment Rate StatCan LFS 2024 annual
9.0% ▲ +2.0 pts YoY
Industry Sectors
10
Age Distribution
0-14: 11.9% (14,517 residents) 15-54: 40.4% (49,213 residents) 55-64 (near retirement): 16.8% (20,507 residents) 65+: 30.9% (37,680 residents) 53.4 Avg Age
0-14: 14,517
15-54: 49,213
55-64: 20,507
65+: 37,680
Visible Minority Composition
Black 1.3%
South Asian 0.6%
Arab 0.2%
Filipino 0.2%
Chinese 0.2%
Multiple visible minorities 0.1%
Not a visible minority(complement) 97.0%
"Visible minority" is a Statistics Canada classification defined by the Employment Equity Act and refers to "persons, other than Aboriginal peoples, who are non-Caucasian in race or non-white in colour." "Not a visible minority" is the complement to the total visible minority population. Top 6 groups shown; smaller groups are included in totals but not charted.
Indigenous Identity
9.6% identify as Indigenous
Métis 6.5%
First Nations 2.8%
Indigenous responses, n.i.e. 0.2%
Multiple Indigenous responses 0.1%
Indigenous identity per Statistics Canada Census 2021 (Table 98-10-0293): First Nations (North American Indian), Métis, and Inuk (Inuit), plus multiple and other Indigenous responses. Counts use census random rounding, so categories may not sum exactly to the total.
Southern's median household income sits 22% below the Canadian national median across 121,917 residents with a senior-skewed age structure (65+: 30.9%, 0-14: 11.9%).
Source: Statistics Canada 2021 Census of Population via CensusMapper.ca
Key Takeaways
Auto-generated from Statistics Canada deltas.

Educational Attainment

Source: Statistics Canada · Table 37-10-0130 · Nova Scotia province-wide (ages 25-64)
93%
High School+
Canada: 93%
▲ +0 pts
23%
Bachelor's+
Canada: 25%
▼ 2 pts
14%
Graduate+
Canada: 14%
▲ +0 pts

Economy & Industry

Statistics Canada · Labour Force Survey · Provincial GDP

$65.3B
Provincial Gross Domestic Product (CAD)
Source: Statistics Canada · Provincial Economic Accounts
48,300
Total Employment
$65,500
Median Income
48,300
Total Employment
Source: StatCan Labour Force Survey
$65,500
Median Income (CAD)
Source: Statistics Canada · 2021 Census

Top Industries by Employment

Source: Statistics Canada · Labour Force Survey
IndustryEmploymentShare of Top Sectors
1Health care and social assistance		 9,500 19.7%
2Wholesale and retail trade		 7,400 15.3%
3Manufacturing		 5,900 12.2%
4Technical trades and transportation officers and controllers		 4,800 9.9%
5Construction		 4,300 8.9%
6Forestry, fishing, mining, quarrying, oil and gas		 4,100 8.5%
7Educational services		 3,900 8.1%
8Accommodation and food services		 3,000 6.2%
9Public administration		 2,900 6.0%
10Machine operators, assemblers and inspectors in processing, manufacturing and printing		 2,500 5.2%
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Key Takeaways
Generated from Statistics Canada Labour Force Survey.
Southern's Top Sectors by Workforce Share
Each rectangle's area is proportional to that sector's share of the top sectors. Hover for exact employment.
Source: Statistics Canada Labour Force Survey · NAICS supersectors

Housing & Rental Market

Statistics Canada Table 34-10-0133 (Rents) - Table 34-10-0127 (Vacancy) - Reference year 2025

Note: figures are single-year vintages. StatCan and CMHC do not publish ACS-style rolling 5-year housing averages, the long-form Census of Population every 5 years (2016, 2021) plays the equivalent precision role.

CMHC Average Rents by Bedroom

Source: Statistics Canada Table 34-10-0133 - 2025
23.6%
Annual Rent (2BR) as % of Median Household Income - Affordable
30% threshold = "cost-burdened" (CMHC / HUD convention). Computed from $1,287 median 2BR rent × 12 / $65,500 household income.
Bachelor
$914/mo
1 Bedroom
$1,055/mo
2 Bedroom
$1,287/mo
3+ Bedroom
$1,572/mo
30% of monthly median household income (~$1,638/mo), rents above this line are typically considered cost-burdened.
Note: this region has no Census Metropolitan Area or Census Agglomeration covered by the CMHC Rental Market Survey. Values shown are the unweighted average across all CMHC-surveyed centres in Nova Scotia.

Vacancy & Housing Stock

Source: Statistics Canada Table 34-10-0127 - 2021 Census Dwellings
2.5%
CMHC Vacancy Rate (apartment structures of 6+ units)
Near the 3% balanced-market benchmark.
Total Dwellings
27,092
Avg 2BR Rent
$1,287/mo
Vacancy Rate
2.5%
Key Takeaways
  • Affordable rental market: Annual 2BR rent eats 23.6% of median household income, well below the 30% cost-burdened threshold; supports talent attraction.
Generated from CMHC RMS rent data and StatCan median household income.

Industry Concentration

Location Quotient: industries where Southern over- or under-indexes vs. the Canadian national average

Provincial NAICS-3 sub-sector basis (no ER-level NAICS-3 data is published by StatCan; provincial figures inherit to Southern).

Concentrated Industries
Source: Statistics Canada Table 33-10-0222-01 · 3-digit NAICS sub-sector, establishment basis, LQ computed vs. national share. Note: LFS-based or SEPH-based employment LQ may differ, StatCan publishes household and payroll employment series with different methodologies.
Fishing, hunting and trapping
16.25x
2,058
Monetary authorities - central bank
6.71x
1
Heritage institutions
3.22x
115
Federal government public administration
2.74x
38
Water transportation
2.27x
18
Beverage and tobacco product manufacturing
1.95x
81
Scenic and sightseeing transportation
1.86x
17
Transportation equipment manufacturing
1.61x
80

Attraction Opportunities - Below Average Industries

LQ < 0.5, below-average sub-sector representation vs. national. Source: Statistics Canada Table 33-10-0222-01 (NAICS-3 establishments, provincial)
0.12x
Oil and gas extraction
4 establishments
0.21x
Primary metal manufacturing
3 establishments
0.25x
Clothing manufacturing
8 establishments
0.33x
Machinery manufacturing
38 establishments
0.36x
Support activities for mining, and oil and gas extraction
55 establishments
Key Takeaways
  • Top specialization: Fishing, hunting and trapping concentrates at 16.25x the national norm, signature-sector territory.
  • Cluster depth: 8 sectors register LQ >= 1.5, suggesting an interconnected industrial base rather than reliance on a single sector.
  • Attraction whitespace: 5 sectors register LQ < 0.5, candidates for diversification or recruitment.
Generated from StatCan Table 33-10-0222-01 (NAICS-3 sub-sector establishment counts), provincial inheritance.

Workforce & Labour

Labour force composition from Statistics Canada population estimates and employment data

Source: StatCan Table 17-10-0137
69,720
Working Age (15-64)
Employment rate: 69% of working-age population (15-64) 69% Employment Rate

Labour Summary

Source: StatCan LFS + Population Estimates
Total Employment
48,300
Working Age Pop
69,720
Youth (0-14)
14,517
Seniors (65+)
37,680

Dependency & Aging

Source: StatCan population estimates
31%
Seniors (65+) Share
Senior population exceeds youth, aging workforce risk. Succession planning and talent attraction recommended.
Youth / Senior Ratio
38:100

Aging Workforce

Source: StatCan 17-10-0150 · Population estimates by economic region, age
29.4%
55+ of working-age (15-64)
Elevated retirement risk, above the 20% threshold. Succession planning recommended.

Workforce by Occupation

Source: Statistics Canada Table 14-10-0416 NOC 2021 broad categories (2025 - province-level)
Management / Professional
56.2%
Sales & Service
22.6%
Trades / Transport
15.3%
Natural Resources
2.6%
Manufacturing
3.4%
Bars scaled 2x for visual differentiation; percentage labels show actual share of 523,500 employed workers across Nova Scotia. Economic Region-level occupation data is not published by StatCan; this provincial breakdown is the closest available proxy.

Commute

Source: StatCan 2021 Census Table 98-10-0457
Mean Commute 2.0 min below national avg
21.7 min

Work From Home

Source: StatCan 2021 Census Table 98-10-0455
Worked At Home vs 24.3% national
16.3%
Census 2021 long-form: percent of employed labour force aged 15+ whose place of work is "at home".
Key Takeaways
  • Working-age base: 69,720 residents aged 15-64 (57.2% of population) form the labour pool.
  • Employment rate: 69% of working-age residents are employed (48,300 workers).
  • Succession risk: Seniors (65+) outnumber youth (0-14); plan for retirements alongside attraction strategy.
  • Succession risk is real: 29.4% of working-age residents are 55-64. Plan for retirements over the next decade and pair attraction strategy with talent retention.
Generated from Statistics Canada Census 2021 + Labour Force Survey.

AI-Powered Insights

Machine learning analysis across Canadian data sources

Sample AI Insight - a preview of the synthesis EP produces for paying customers

Southern's industrial base is anchored by Health care and social assistance with 9,500 workers, followed by Wholesale and retail trade and Manufacturing. The region skews older, seniors outnumber youth, which has implications for succession planning and workforce transition strategy.

Industry Shift Analysis

Manufacturing Automation Risk
High
Healthcare Growth Forecast
+4.2% CAGR
Remote Work Migration
67/100

Prospect Match Scores

Advanced Manufacturing
92/100
Life Sciences
84/100
Data Centers
71/100

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Economic
Demographic
Housing
Workforce
Median Income
$65,500
CAD · $84,000 national
Provincial GDP
$65.3B
Total Employment
48,300
Top Employers by Sector
Health care and social assistance
9,500
Wholesale and retail trade
7,400
Manufacturing
5,900
Technical trades and transportation officers and controllers
4,800
Construction
4,300
Statistics Canada, StatCan LFS, CMHC, CRTC · Auto-updatedPowered by ExecutivePulse
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Education + labour
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Data Sources

All data from official Canadian government APIs. Auto-refreshed on publication schedules.

Statistics Canada Census 20212021
StatCan Labour Force Survey2025
StatCan LFS Unemployment Rate (14-10-0393)2024
StatCan GDP Tables2024
CMHC Rental Market2025
CRTC Broadband Data2025
CensusMapper.ca2021
StatCan Education (37-10-0130)2025
StatCan Population (17-10-0150)2025
StatCan Postsecondary Enrolments (37-10-0277)2024
StatCan Top Occupations (14-10-0416)2025
StatCan Commute (98-10-0457/0458)2021
StatCan Place of Work (98-10-0455/0456)2021
StatCan Low Income (11-10-0135)2024
StatCan Visible Minority (98-10-0352)2021
StatCan Indigenous Identity (98-10-0293)2021